5 Browser Extensions for On-page search engine marketing

Browser extensions are important instruments for SEO. I exploit them every single day to save lots of time and enhance productiveness.

I’ve addressed my favourite Chrome extensions for key phrases, authority, and analytics. What follows are my favorites for on-page auditing — to seek out errors, determine areas of enchancment, and analyze opponents. All are free.

Hyperlink Checkers

Free Backlink Checker is out there for Chrome and Firefox. This free extension scans a web page for hyperlinks and generates a report containing:

  • Inside and exterior hyperlinks,
  • Anchor textual content for every hyperlink,
  • Goal root area of every hyperlink,
  • Hyperlink standing (damaged, unverified),
  • Nofollow attributes.

I exploit Free Backlink Checker to extract all hyperlinks and export into Excel for extra evaluation, similar to sorting by area and header standing. The extension additionally reveals the HTML code of any hyperlink when hovering over it.

Screenshot of report in Free Backlink Checker

Free Backlink Checker scans a web page for hyperlinks and generates a report with the small print. Click on picture to enlarge.

Damaged Hyperlink Checker is another choice. It, too, is out there for Chrome and Firefox.

I usually use a net crawler to seek out damaged hyperlinks. However a crawler doesn’t determine a particular hyperlink — solely the web page — making it difficult to seek out and repair, particularly when the hyperlink sits in an enormous navigation menu.

Browser-based hyperlink checkers make it a lot simpler by color-coding on-page hyperlinks primarily based on their standing.

Screenshot of the results from Broken Link Checker

Browser-based hyperlink checkers, similar to this instance from Damaged Hyperlink Checker, color-code on-page hyperlinks primarily based on their standing. Click on picture to enlarge.

Damaged Hyperlink Checker runs its report by default when a web page masses, which to me is extreme. Verify My Hyperlinks, one other Chrome extension, runs solely when its icon is clicked within the deal with bar. It additionally color-codes redirects, which, like damaged hyperlinks, must be mounted.

Screenshot of report in Check My Links

Verify My Hyperlinks additionally color-codes redirects. Click on picture to enlarge.

Key phrase Highlighters

To determine key phrases on a web page, I choose Spotlight Magic for Chrome and Multi-Key phrases Highlighter for Firefox.

Desktop browsers will spotlight specified key phrases on a web page utilizing Ctrl+F (PC) or CMD+F (Mac). However there’s no straightforward option to differentiate variations of phrases (plural vs. singular) or phrases with various phrase sequences (“the blue shirt” vs. “the shirt is blue”).

Spotlight Magic and Multi-Key phrases Highlighter each test differing phrases and mixtures — all recognized with distinctive colours. It’s helpful for recognizing over-optimization, similar to utilizing too most of the identical key phrases (standalone or in phrases), and for analyzing opponents’ priorities.

Report from Highlight Magic

Spotlight Magic (proven right here) and Multi-Key phrases Highlighter test differing phrases and mixtures. Click on picture to enlarge.

Textual content Optimizing

TextOptimizer is out there for Chrome. The extension analyzes a web page, extracts the first key phrase, and suggests associated ideas to enhance relevancy for a focused search question.

TextOptimizer assigns an total rating, which I don’t give attention to. However I often use the recommendations to enhance a web page’s rating for a subject.

Screenshot of a report in TextOptimizer

TextOptimizer assigns an total rating — 59% on this instance — and key phrase recommendations. Click on picture to enlarge.

Nofollow Highlighters

NoFollow, an extension, has Chrome and Firefox variations. It highlights nofollow hyperlinks on any web page, useful for monitoring inner and exterior hyperlink fairness and detecting mistaken nofollow attributes.

NoFollow is particularly helpful for older web sites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic.

Nevertheless, solely NoFollow’s Firefox model checks for nofollow meta tags. To test in Chrome, attempt Hyperlink Redirect Hint, one other extension, which additionally tracks indexation standing and Robots.txt crawl errors.

There’s no “operating” NoFollow and Hyperlink Redirect Hint. Each robotically spotlight nofollow hyperlinks on a web page when loaded in a browser.

Structured Knowledge Validators

Ryte structured knowledge helper is a Chrome extension. I typically use it to test the structured knowledge of wealthy snippets in natural search outcomes. I then copy-paste the markup into the Schema.org validator to know the implementation.

Leave a Reply