5 Content material Advertising Concepts for November 2022


Content material advertising is a wonderful strategy to have interaction shoppers, nevertheless it requires a unending want for matters. By no means worry, nevertheless. In November 2022, you’ll be able to have fun vegans, write about not shaving, profile letters to Santa, inform an area enterprise story, or provide last-minute present recommendations.

Content material advertising is curating or creating weblog posts, podcast episodes, or movies to draw, have interaction, and retain clients. It’s the simplest when it gives useful, informative, or entertaining data grounded in SEO.

Listed here are 5 content material advertising concepts your corporation can use in November 2022.

1. Rejoice Vegans

November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a chance to attach with a comparatively small however loyal viewers.

There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.

Image of a man holding a vegan sandwich.

Veganism is in style with a small however rising group of customers. Photograph: Roam in Colour.

The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as potential and sensible, all types of exploitation and cruelty to animals for meals, clothes, or another objective. And dietary vegans (typically referred to as “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — primarily plant-based consuming.

Each sorts are keen to put money into services that match their existence. The Plant Based mostly Meals Affiliation estimates that People spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.

If vegans are a part of your organization’s product base, contemplate publishing content material that affirms these decisions and calls out the vegan objects your organization sells.

2. Movember; No-shave November

November is an efficient month to develop a mustache or beard and create content material about it. Photograph: Parker Coffman.

Movember is a worldwide marketing campaign to lift consciousness for males’s well being points corresponding to prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.

No-Shave November is an identical however extra common marketing campaign that asks individuals to forego shaving to lift most cancers consciousness.

Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages individuals to donate to associated charities. For instance, you can write weblog posts concerning the significance of males’s well being, share tales about how most cancers has affected individuals you recognize, or produce movies exhibiting mustache and beard types males may strive.

Your online business may additionally donate a portion of November gross sales to associated charities.

3. Pricey Santa

The second week of November is historically when youngsters write letters to Santa Claus. Photograph: Drz.

The second week of November is “Pricey Santa Letter Week.” It’s a time when youngsters have written letters to Santa Claus asking for Christmas items.

For November content material advertising, you can produce entertaining posts that includes your clients’ Pricey Santa letters, otherwise you may characteristic such letters from well-known or fictional people.

A extra critical strategy could be to run a contest whereby shoppers submit their Pricey Santa letters to your corporation for an opportunity to win. The entire letters submitted may grow to be user-generated content material in your web site.

4. Small Enterprise Saturday

Small Enterprise Saturday is a content material advertising alternative for retailers that promote on-line and from bodily shops. Photograph: Tim Mossholder.

Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Specific, the occasion encourages individuals to buy at smaller companies.

Small Enterprise Saturday is a content material advertising possibility for multichannel retailers with a web-based store and a minimum of one bodily location. The content material may deal with a enterprise’s contribution to the neighborhood.

For instance, Turkish African Center-Jap, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a wonderful story.

Discover your connection to the neighborhood. It may very well be that you’re the one enterprise on the town that sells a specific sort of product. Concentrate on that in your content material.

5. Final-minute Present Guides

Some customers will wait till the final second to buy. Photograph: Eugene Zhyvcik.

The 2022 vacation procuring season will doubtless start in October. However don’t overlook concerning the procrastinators in your viewers of shoppers and prospects. Loads of of us will wait till the final minute to do their present procuring.

Intention at this group with a collection of last-minute present guides. Goal particular recipients, corresponding to “Final-minute Presents for Mothers” or “The Procrastinator’s Information to Purchasing for Your Favourite Niece.”


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