5 Content material Advertising Concepts for October 2022


Content material advertising and its shut cousin search engine marketing are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential prospects to companies, partaking them with useful, informative, or entertaining content material.

In October 2022, your organization’s content material advertising may embrace articles about monetary planning, vacation reward choice, Italian or Polish heritage, historic or movie star birthdays, or celebrating Web Day.

What follows are 5 content material advertising concepts your small business can use in October 2022.

1. Monetary Planning Month

The Monetary Planning Affiliation created Monetary Planning Month in 2002 to coach Individuals about monetary planning and the way to economize. Monetary planning consists of subjects similar to retirement planning, property planning, insurance coverage, and investing.

Image of a person using a laptop.

October 2022 is Monetary Planning Month in the US. Use this celebration to supply content material about good vacation procuring and why your merchandise are of nice worth.

Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many people can overspend.

On your firm’s October 2022 advertising, think about writing articles associated to monetary duty and vacation purchases. You may spotlight the worth related together with your merchandise or how purchasing for items early with a finances in thoughts may assist your prospects.

You may nonetheless goal to promote your merchandise whereas making a case for accountable procuring and serving to people perceive the worth your merchandise and enterprise convey.

2. Vacation Shopping for Guides

‘Tis the season for giving, and your organization’s content material advertising ought to replicate that. October is an effective time to begin selling reward guides that includes your finest merchandise and provides for Christmas 2022.

Image of holiday gift-wrapped packages.

With October being two months earlier than the vacation season, consumers are probably already on the lookout for reward concepts. Photograph by Erica Marsland Huynh.

Do you promote magnificence merchandise? Why not put collectively a vacation make-up reward information? Or, when you’ve got a house decor enterprise, put collectively a vacation house reward information that includes objects for each room.

Not solely will this content material profit your prospects as they search for vacation items, however it is going to additionally function a reminder that your organization exists with compelling merchandise.

3. Heritage Month

October is each Italian-American and Polish-American Heritage Month. It’s subsequently a chance to create content material celebrating the various contributions to America of Italian and Polish immigrants and their households.

For instance, a enterprise promoting energy gear may create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to important progress in U.S. public works and personal building.

A western clothes and footwear retailer may create content material in regards to the Italian artisans who primarily created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many think about Serratelli as a number of the finest western hats ever made. Likewise, well-known bootmaker Tony Lama, identified for the cowboy boot firm he began, was additionally Italian.

Screenshot of Tony Lama home page.

An Italian-American based the Tony Lama boot firm.

Inside the business your small business serves, there’ll virtually definitely be a chance to rejoice Italian-American or Polish-American heritage that may resonate together with your prospects.

4. Well-known Birthdays

Image of President Jimmy Carter.

America’s thirty ninth President, Jimmy Carter, was born on October 1, 1924.

A staple of “tradition” or “life-style” content material advertising is to create posts about well-known people across the time of their birthdays. This tactic could be glorious if there’s a connection between your merchandise, prospects, and the person you characteristic.

A mini-biography a few movie star may tie in properly together with your merchandise. For instance, a males’s attire retailer might profile actor Zach Galifianakis’ model utilizing press pictures. The article might finish with product strategies for the same look.

Listed below are a couple of examples of the people you may write about round their birthdays.

October 1

  • President Jimmy Carter
  • Julie Andrews
  • Zach Galifianakis

October 2

  • Sting
  • Annie Leibovitz
  • Mahatma Gandhi

October 3

  • Tessa Thompson
  • Al Sharpton
  • Gore Vidal

October 4

  • Susan Sarandon
  • Charlton Heston
  • Rembrandt

5. Web Day

Image of Sir Tim Berners-Lee.

Sir Tim Berners-Lee helped to get the web began and, subsequently, contributed to the eventual progress of ecommerce.

On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The easy web page has solely quick textual content studying, “It is a check.”

Whereas that will not sound like a lot, it’s laborious to think about a world with out the web. At present, the web has grow to be an important a part of our lives.

For this would-be vacation, discover a method to join the services or products you promote to the emergence of the world vast internet.

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