74% Dutch shoppers purchase on-line


In the course of the first quarter of this 12 months, 74 p.c of Dutch shoppers purchased providers or items on-line. This can be a lower of three p.c when in comparison with the identical interval a 12 months earlier. Customers additionally purchased much less bodily than digital merchandise on-line.

Final 12 months, 77 p.c of Dutch shoppers ordered one thing on-line. That is associated to the lockdowns through the COVID-19 pandemic, which resulted in additional folks ordering on-line. These findings are from the most recent analysis on IT-use by Dutch households by Statistics Netherlands on Q1 2022. Over 6.000 folks aged 12 years and older participated within the analysis.

88% of shoppers aged 25-45 purchased items on-line in Q1 2022.

Similar to final 12 months, largely shoppers within the ages of 25 as much as 45 purchased on-line. Not less than 88 p.c of them ordered items or providers on-line. Whereas final 12 months 68 p.c of shoppers within the ages of 65 to 75 shopped on-line, this 12 months solely 61 p.c of them did.

Progress in on-line gross sales tickets

The web gross sales of tickets for cultural occasions has grown strongly, from 8 p.c in 2021 to 34 p.c in 2022. The distinction is said to the restrictions that had been nonetheless in place final 12 months because of the corona disaster. Moreover, 9 p.c of Dutch shoppers purchased tickets for sport occasions. Final 12 months, that share was solely 2 p.c.

53% purchased sneakers and clothes on-line

Strikingly, the analysis exhibits a decline in on-line gross sales of bodily items. A majority of Dutch shoppers (53 p.c) bought clothes and sneakers on-line. Final 12 months, 59 p.c purchased these merchandise.

Dutch shoppers ordered much less phyiscal items on-line.

There’s additionally a noticeable decline in different product classes. 1 / 4 of Dutch shoppers purchased furnishings and residential decorations on-line, whereas final 12 months that share was 30 p.c.

Most purchases are from Dutch on-line shops

Most shoppers purchased items or merchandise at Dutch on-line shops (70 p.c). A smaller share (22 p.c) ordered merchandise from different EU-countries and 12 p.c positioned cross-border orders at shops from the remainder of the world. Moreover, 22 p.c of shoppers purchased from a non-public vendor, like on native market Marktplaats.


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