Accelerating innovation in Thailand with the AWS Asia Pacific (Bangkok) Area


Aerial view of Bangkok

Innovation is going on all over the place at a speedy tempo and it’s important for AWS to proceed to spend money on infrastructure and providers in locations world wide the place new concepts and applied sciences are being born. That’s the reason I’m excited to share that AWS will open a brand new infrastructure Area in Thailand. The brand new AWS Asia Pacific (Bangkok) Area will create new alternatives for rising firms to scale and current companies to reinvent themselves with cost-effective entry to {hardware}, storage, and compute capability.

Papyrus Studio is a superb instance of how the Thai media and leisure trade is innovating within the cloud. With AWS, a small visible results and animation firm can scale their infrastructure 2x, 5x, even 10x in a matter of minutes with out considerably rising their prices. Time itself has develop into elastic.

From day one, Papyrus Studio determined to construct their enterprise on the cloud. AWS offered them with the pliability to scale compute capability based mostly on the dimensions or complexity of a particular challenge, and in addition offered entry to bodily {hardware} that may be value prohibitive to buy, run, and keep on premises, equivalent to GPUs. Most significantly, this setup allowed Papyrus Studio to collaborate with prospects and freelancers positioned world wide.

Papyrus Studio is utilizing a mixture of providers to scale compute capability, together with EC2, EC2 Auto Scaling, and EC2 Spot Situations. At peak, the studio can render as much as 12,000 frames per thirty days. Compared, most firms which have on-premises infrastructure render 5,000 frames per thirty days. That may be a 140% % enhance in productiveness.

With AWS, Papyrus Studio has additionally discovered a scrappy new income supply. They’re utilizing EC2 Spot Situations to farm out rendering providers to different studios with out impacting their very own tasks.

EC2 Spot takes benefit of unused EC2 capability at a heavy low cost. Just like on-demand, a single occasion or fleet will be stood up and torn down inside minutes. It’s useless easy. The principle distinction with EC2 Spot, is its impermanence—an occasion will be recalled with two minutes discover. And if you’re nervous about capability, take for instance, that on a mean week, prospects are utilizing extra compute capability on EC2 Spot Situations than prospects have been operating throughout all of EC2 in 2014. It’s a excellent resolution for stateless, fault-tolerant, versatile workloads. Papyrus Studio was capable of scale 4x and save roughly 65%.

One of many first purchasers that Papyrus Studio served was a big movie studio based mostly in Thailand. With greater than 1 million hours to render per 12 months, the studio solely had the on-premises capability for 70%. With this new providing, Papyrus was capable of render greater than 150,000 hours for this studio in 2 months. For the reason that tender launch, demand for this service has grown 5x in simply 9 months.

Buyer tales like Papyrus Studio encourage us at AWS. The cloud can enable a small firm to quickly scale and compete globally. It additionally offers new alternatives to create, innovate, and determine enterprise alternatives that simply aren’t doable with typical infrastructure.

I actually consider that making cloud providers out there to the best variety of folks democratizes innovation and permits anybody with a terrific enterprise thought to achieve success. With the upcoming AWS Area in Thailand, companies of all sizes throughout all industries in Thailand may have entry to the identical cloud providers, safety, reliability, scale, and pace as the most important organizations on the planet.


Leave a Reply