Amazon caves in to EU calls for to simplify its subscription cancellation process



One other tech big has fallen prey to the European Union’s ambition of creating management over Massive Tech. This time round, the corporate in query is Amazon, as reported by the Verge in a current article.

The latter isn’t notably identified for enjoying honest. The explanation for this newest spherical of fireplace from the EU is Amazon’s controversial strategy in the case of how customers can handle their Amazon Prime subscription.

Amazon has caved in to the calls for of the EU and has considerably simplified the process that customers need to comply with in an effort to cancel their Amazon Prime subscription. Based on the EU Fee, customers ought to now have the ability to put and finish to it in “simply two clicks”.

European regulators had main considerations over the “a number of pages” crammed with “distracting info” and “unclear button labels”, reviews the Verge. Because of this, the EU Fee, which has a long-standing popularity of efficiently waging conflict on tech giants akin to Apple and Google, intervened and put stress on Amazon to revamp the cancellation process.

Beforehand, the process was fraught with “manipulative design methods” and “darkish patterns” (i.e. interface designs which intend to confuse customers), in accordance with the criticism submitted by the Norwegian Client Council, which partly triggered the intervention of the EU Fee.

In mild of the aforementioned particulars, the EU Fee thought-about that the Amazon Prime cancellation process constituted an “unfair business apply” and was, by extension, unlawful underneath EU legislation. Amazon has since responded accordingly and each EU and UK customers (regardless of the latter not being members of the bloc) can now cancel their subscriptions with ease.

Amazon is definitely not the one (tech) firm that resorts to low cost tips to make its subscribers keep. Hopefully, it’s only the primary of many that’s pressured to desert them.



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