BeCommerce: ‘Belgian ecommerce wants assist’


Final yr, Belgian commerce affiliation BeCommerce launched a undertaking known as Ezyshop. Not less than 2,140 firms signed as much as obtain particular person teaching periods. In response to the group, Belgian retailers want further assist and the federal government ought to assist.

Undertaking Ezyshop

Ezyshop was launched final yr by BeCommerce, and Mastercard to assist Belgian SME’s take their first steps on-line. Firms in search of further assist to professionalize their on-line retailer might apply. Many purposes got here from companies that needed to shut their bodily shops throughout lockdowns.

Not less than 13 p.c of the businesses that utilized function within the sector ‘Well being and Magnificence’ and 10 p.c function in ‘Meals and Drink’. “The web food- and drink sector has turn out to be extra common because the pandemic”, says Sofie Geeroms, managing director at BeCommerce.

‘Companies adopted client habits and tailored to it.’

“Shoppers purchased 55 p.c extra provisions on-line in 2021 than a yr earlier than. This yr, that’s anticipated to develop with 15 p.c extra. We expect it’s a good signal that new ecommerce companies know the wants of the market this effectively. They’ve adopted client habits and tailored to it. Even massive retailers do that, simply take a look at the brand new supply service of grocery store chain Delhaize.”

2,140 registrations for undertaking

In response to the founders, a complete of two,140 firms have already signed up for the undertaking. Registration is feasible till the top of November this yr. In response to Geeroms, the good curiosity reveals that there’s a demand for professionalization.

‘In 2021, 5,985 new on-line shops have been launched in Belgium.’

Earlier analysis confirmed that 5,985 new on-line shops have been launched in Belgium in 2021. This can be a development of 13 p.c. The variety of Belgian gross sales companions on has additionally greater than doubled in two years from 2,600 to five,400. “Entrepreneurs can all the time use an additional push, particularly after the extreme COVID-19 disaster and in these financially tough instances”, says Oscar Hundman, director of ecommerce at

“We consider within the energy of collaboration. We see {that a} platform usually enhances different gross sales channels, comparable to their very own on-line retailer or a bodily retailer. Ezyshop is due to this fact a significant undertaking and a pleasant addition to the recommendation and insights that we already share with entrepreneurs. The digitization of the retail sector is not a plan for the distant future, however the actuality of as we speak.”

Authorities should take duty

“Small firms need to embrace ecommerce with open arms, however want that further monetary assist to take the step. We’ve got to attend for the federal government to take up its duty on this,” mentioned Geeroms.


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