Cisco and Alibaba Collaborate in opposition to Counterfeiting


Co-authored by Huan Yang

Clients in China and all over the world are more and more in search of easier, and cost-effective methods to purchase expertise. Together with the fast improvement of the web, buying on-line has change into a normal apply important to trendy life. Nonetheless, not with out threat. Patrons want to concentrate on the potential of receiving inferior and counterfeit merchandise.

To sort out the counterfeiting situation, the Alibaba group arrange the Alibaba Anti Counterfeiting Alliance  (AACA) in 2017 which mixes Alibaba’s capabilities with the data, enforcement experience and assets of name house owners.

Real and counterfeit Cisco switches & transceivers exhibited to guests

To guard on-line marketplaces in China, Cisco joined AACA in 2021 partnering with Alibaba’s Platform Governance group to lift consciousness on the risks of counterfeiting and maintain counterfeiters accountable for his or her unlawful practices.

Cisco’s International Model Safety group contains an incredible squad of investigators and engineers who actively monitor {the marketplace} to determine sellers of counterfeit merchandise and take steps to curb this downside.

Because the guardian of Alibaba’s ecosystem, Platform Governance is chargeable for administering and, as crucial, enhancing the principles and insurance policies governing enterprise practices on on-line marketplaces; assessing the reliability and integrity of retailers; defending mental property rights; and setting requirements for the standard and security of merchandise bought on their marketplaces.

With product authenticity on the core of its mission, the Platform Governance group is dedicated to constructing a wholesome mental property setting within the period of the digital financial system, by cooperating with rights holders corresponding to Cisco. Utilizing model data and trade insights offered by rights holders, Alibaba proactively displays its e-commerce platforms to handle the dangers of infringing listings. It additionally cooperates with governmental our bodies and commerce associations, leveraging cutting-edge expertise to help in offline investigations.

“Alibaba is pleased with the cooperation outcomes achieved along with Cisco since becoming a member of the Alibaba Anti-Counterfeiting Alliance in 2021. Due to Cisco’s glorious Model Safety group and Alibaba’s Know-how, collectively we’ve tremendously enhanced platform monitoring, and delivered necessary prison offline raids. Cisco and Alibaba even took progressive steps to teach shoppers concerning the significance of shopping for real merchandise by way of the AACA Pop Up Museum and Dada Star Quiz.” 

Mick Ryan, Director, Model Cooperation, Alibaba Platform Governance

 

Showroom of the Pop-Up Museum in Hangzhou

To extend consciousness about the advantages of real merchandise and let shoppers be part of manufacturers within the battle in opposition to counterfeits, the AACA Popup Museum was organized in Hangzhou from 11 to 13 March 2022. Cisco showcased real and counterfeit switches and transceivers, launched clients to the significance of buying from Cisco Approved Channels and launched Model Safety complimentary product authentication instruments:

BuyRight: www.cisco.com/cn/buyright

Determine Counterfeit: www.cisco.com/cn/identifycounterfeit

Have questions?

Head over to our Model Safety website to study extra concerning the risks of unauthorized counterfeit merchandise, in addition to what you are able to do and what you possibly can anticipate from Cisco and our companions.

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