Cisco’s subsequent transfer within the Media and Content material Supplier trade with Intel

I really like taking a look at developments and guessing the place the following innovation is coming from.  It’s type of like guessing what sort of presents you’re going to get in your birthday or what your class might be like while you begin grade-school.   Both method, I get enthusiastic about new issues.   That pleasure leads me to share a number of improvements, partnerships and success tales as Cisco prepares to attend the Worldwide Broadcast Conference (IBC) Sept. 9-12 in Amsterdam.


Driving Innovation within the Content material Supplier, Media and Sports activities area has been a ardour of mine for a number of many years.  At Cisco we now have carried out that in some ways, together with introducing and scaling the idea of the Related Stadium, and we’re properly on our technique to repeating that with our IP Networking and Supply within the Content material Supplier Area.  In truth, only recently our pals  at Devoncroft printed early findings for its Large Broadcast Survey (BBS) that reveals a large shift in favor of Cisco.  What’s that you simply may say? In accordance with Devoncroft “IP Networking and Content material Supply” is now thetop precedence for the media and content material supplier trade. So why is the necessary to Cisco, properly it goes again almost 5 years in the past with the introduction of Cisco’s IP Cloth for Media resolution (that includes our Nexus 9000 merchandise and Nexus Dashboard Cloth Controller).  Now Cisco IPFM resolution is utilized by lots of of main manufacturers like NBC, BBC, Canal +, Sofi Stadium, Radio France, CBS Sports activities, Foxtel, 9, Telstra, CCTV simply to call just a few!  It aligns to Cisco’s technique for Hybrid Cloud, Knowledge Heart and the ecosystem we’ve constructed organically, as properly with our Hyperscaler companions at AWS, Google Cloud and Microsoft.   These improvements might be on show at IBC and we are able to’t wait to share with you the way forward for IP Networking and Content material Supply.


We’ve proven a deep dedication to this ecosystem of media and content material suppliers.  From Grass Valley, EVS, Think about, Evertz, Skyline, Nevion and extra. Our dedication to this ecosystem stays sturdy.  One of many partnerships that we’re thrilled to broaden and assist take us to the following degree of innovation within the media and content material supplier area is with our pals at Intel.  Intel offers Cisco with best-in-class know-how that helps energy our IP Cloth for Media resolution, however our roadmap of innovation doesn’t cease there.  Working collectively, Cisco’s IP Cloth for Media resolution is now a part of the Intel Market Prepared Options catalog.  Why does this matter?  This helps our joint prospects as we work collectively on options, use instances, lifecycle and extra.  Extra innovation deliberate between Cisco and Intel is  developments round real-time media and cloud native environments to provide prospects the power to higher optimize and streamline Cisco’s UCS and Intel processors by providing up new improvements to drive new use instances collectively.  Extra on that in a future weblog, however relaxation assured our partnership with Intel ought to take the media and content material supplier trade to the following degree.  Within the meantime, you’ll be able to see the Intel innovation contained in the Cisco sales space in Corridor 1 at IBC.

Success Tales

In my final weblog in regards to the Media and Content material supplier area, I wrote about how refreshing it was to be again in entrance of our companions and prospects at NAB this previous April.  Whereas IBC is once more a contact level within the trade, the cool factor we get to do is share with prospects, companions and analysts the great progress on tasks underway or accomplished leveraging Cisco IP Cloth for Media and Hybrid Cloud functions.  Possibly its our current venture with RaiWay or updating of us on our plans with Actual Madrid and even bearing on tasks just like the current Olympics, these success tales are highly effective and we are able to’t wait to share them with you all.

So, get your bicycle prepared and be part of us in Amsterdam to participate within the innovation, partnerships and buyer enjoyable!



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