Frugal Dwelling Fits ‘My Spouse Stop’ Founder


Having achieved monetary success, many entrepreneurs purchase an enormous home, maybe an costly automobile. However not Steve Chou. He co-owns a thriving ecommerce enterprise, runs a rising YouTube channel, and teaches fashionable programs from his “My Spouse Stop Her Job” web site.

And he loves frugal residing. “Being frugal and spending much less is nice for my peace of thoughts,” he informed me.

That is my second interview with Chou. Two years in the past we addressed Bumblebee Linens, his ecommerce firm. Right this moment’s dialog covers stress, high quality of life, and, sure, frugal residing.

The audio for our whole dialogue is embedded under. The transcript is edited for size and readability.

Eric Bandholz: You might have your programs, YouTube channel, and ecommerce enterprise. Plus you’re writing a e book. How do you do all of it?

Steve Chou: I’ll inform you my schedule. My typical work week begins on Sunday after I’ll put together an article. I’ve a author and editor now, however I add my persona. After Google modified its algorithm a few years in the past, writing has turn into boring for me. Google needs solely the reply. Offering extra than simply the reply may harm natural rankings.

Mondays are after I do most of my work. Utilizing a instrument akin to Ahrefs, I take a look at what my opponents are writing about after which decide some key phrases. I’ve a spreadsheet with lots of of subjects. The author normally creates a top level view on Mondays, and I’ll approve it.

On Mondays, I’ll additionally movie a YouTube video for my channel the place I educate individuals tips on how to begin their very own way of life ecommerce companies. I’ll normally publish a podcast on Mondays, too.

On Tuesdays, I put together a lecture for the 2 programs I run, and I’ll solely work from 8:00 a.m. to midday or 12:30. Wednesdays, I educate these lessons.

Thursdays, I work on duties for Bumblebee Linens, our ecommerce enterprise. Fridays are my considering days, the place I plan long-term objectives and duties for the next week.

Bandholz: How do you take care of stress?

Chou: There have been two intervals as an entrepreneur the place I had stress. The primary was after I tried to hit seven figures in income with Bumblebee Linens. I went all out to succeed in this silly quantity. My spouse and I fought always. Our marriage wasn’t good. We’ve since agreed to not obsess over progress due to the stress.

The second interval was throughout Covid. We promote objects for weddings and occasions. A lot of our prospects are airways and motels. Covid decimated these companies. On March 23, 2020, our income dropped 70%. We had staff and warehouse lease. Thankfully, we recovered.

We just lately purchased a constructing, which implies no extra lease checks.

Bandholz: What’s your tolerance for debt?

Chou: It really works nicely when the going is sweet however not when there’s a downturn. I’m debt free.

Right here’s my philosophy on cash and frugality. Being frugal and spending much less is nice for my peace of thoughts. I have to know that if my companies have been to out of the blue cease, I may nonetheless dwell with out worrying. So, that’s why I maintain bills low. I attempt to not spend some huge cash or enhance my way of life.

I take a look at my internet price commonly. I have to see it rising. That’s how my thoughts works. We’ve loads of cash within the financial institution and might cowl our children’ school. We don’t spend a lot. Our complete household spends possibly $100,000 a yr. Stuff doesn’t make me blissful. I’ll spend cash on experiences, however not issues.

Bandholz: Bumblebee Linens. How do you purchase prospects?

Chou: Our focus is principally on Fb and Google Adverts. Our common order worth is $60. Nearly 50% of our prospects spend lower than half of our AOV, and solely 10% spend greater than twice that quantity. A lot of the smaller transactions come from Fb. However the 10% that spends double represents nearly 50% of our income. Most of these consumers come from Google Adverts.

Nonetheless, Google Adverts will not be straightforward to scale. We switched to Efficiency Max about three months in the past, and it’s been doing nicely. It requires little or no mind energy. However, sadly, it sucks up site visitors for different Google campaigns. My return on funding from Google Adverts was greater earlier than Efficiency Max.

I’ve totally different Efficiency Max campaigns. Most are set for a 3-times return on advert spend. I do know I can attain occasion planners with Google. We search for individuals who purchase an abnormally great amount of linens. Likelihood is these persons are occasion or marriage ceremony planners and are available by means of Google.

After their preliminary buy, we’ll contact them through telephone, asking, “Are you an occasion planner?” We even have a post-purchase survey that asks, “Are you a enterprise?” If sure, we attain out to them with a coupon code and a devoted account rep.

Bandholz: How can listeners join with you?

Chou: Try our web site,, the place yow will discover our podcast and programs. The YouTube channel is @MyWifeQuitHerJob. Our ecommerce web site is My Twitter is @mywifequit, and I’m on LinkedIn.


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