Getting Cozy with Pipermoon Blankets


For a lot of small companies, promoting a product isn’t merely about making a revenue, however slightly fulfilling a higher mission. For Pipermoon, a Pacific Northwest-based blanket firm, that mission is to “present hugs one blanket at a time.” 

And since launching its ecommerce retailer on BigCommerce three years in the past, Pipermoon is simply getting began.

Impressed by the nostalgia of child blankets, Pipermoon presents teen- and adult-size blankets made out of a stretchy, weighted cloth. Whether or not a buyer goes by a tough season, staying within the hospital or battling insomnia, Pipermoon Blankets provide a supply of security and luxury for anybody who wants it. 

A Blanket #LikeaHug

In keeping with Kimberly Cannon, Founding father of Pipermoon Blankets, the enterprise obtained its begin for a distinct cause. 

Dwelling in a rural city, Cannon’s youngsters usually had lengthy, late-night bus rides getting back from highschool basketball video games on faculty nights. When she found that her daughter and her teammates had been sleeping on the ground of the bus, Cannon instantly noticed a necessity. 

She got here up with the concept of an adult-sized, simply washable blanket that might simply match within the youngsters’ duffle baggage whereas touring — and so grew to become Pipermoon Blankets.

However when the pandemic hit, the imaginative and prescient for Pipermoon took a distinct route. Amid the uncertainty and worry of the pandemic, lots of Pipermoon’s clients turned to their blankets as a supply of consolation, so Cannon and her staff took the concept and ran with it.

“Particularly when COVID-19 hit and everybody was social distancing, clients would ship our blankets to their family members saying, ‘I can’t hug you in particular person, so I’m gifting you my favourite blanket that’s identical to a hug,’” Cannon mentioned. “That really grew to become our hashtag — #LikeaHug — as a result of our clients directed us that approach.”

However this mission of consolation doesn’t cease with Pipermoon’s clients. Cannon herself aspires to reside out Pipermoon’s mission within the little moments of her day-to-day life. 

“I’m at all times go go go,” Cannon mentioned. “So I’ve not too long ago been attempting to create rituals in my life like placing a blanket round me sitting on the porch, watching the sundown or with a cup of tea — simply attempting to be current and follow slightly bit extra self care.”

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Giving Again — One Blanket at a Time

From the day Pipermoon was born, Cannon knew she needed to make use of her enterprise as a method to give again

“Once I was in faculty on the College of Utah, I used to be volunteering on the Main Youngsters’s Middle in Salt Lake Metropolis,” Cannon mentioned, “and I seen day by day that there are such a lot of actions, presents and packages for the youngsters which are in long-term stays, however not fairly as many for youngsters.” 

For greater than 20 years, this challenge caught in Cannon’s thoughts, and was later rekindled when an in depth household buddy underwent remedy for mind most cancers. As a 14-year-old, he was capable of affirm precisely what Cannon had noticed in faculty — that whereas there have been actions and presents obtainable for the youngsters, they have been primarily designed for youthful kids.  

Understanding how a lot consolation their blankets had introduced different clients, Cannon knew that Pipermoon was the proper alternative to unravel the issue she had contemplated on for thus a few years. In the present day, Pipermoon Blankets donates a share of its blankets to Main Youngsters’s Medical Middle in Salt Lake Metropolis, Utah, Youngsters’s Hospital Los Angeles and St. Jude Youngsters’s Analysis Hospital in Memphis, Tennessee.

A Massive Neighborhood of Small Companies

Wanting again on the final three years of Pipermoon, Cannon acknowledges that being a small enterprise proprietor is not any small feat — however you’re by no means alone.

When requested what recommendation she would give herself three years in the past, Cannon emphasised the significance of neighborhood. Connecting with different feminine small enterprise house owners by The Product Boss podcast, Cannon defined that the neighborhood of ladies is ready to speak to one another by points that come up and stroll with each other by their very own enterprise journies.

“It’s actually necessary to search out folks which are in the identical form of business, who’re prepared to speak to you and information you thru all the challenges of proudly owning a small enterprise,” Cannon mentioned.

A Mission Fulfilled

Regardless of the challenges that include being a small enterprise, for Pipermoon, the one factor that makes all of it price it’s seeing their mission come to life.

“We’ve some mother and father which have autistic kids who’ve reached out to me to inform me that their youngster slept for the primary time in 4 years,” Cannon mentioned. “That was an e mail I simply obtained final week and it simply made me cry. These are one of the best issues.”

Whether or not it’s listening to {that a} buyer used their blanket as a consolation throughout a tough time, or {that a} buyer’s youngster or husband stole their blanket as a result of they beloved it a lot — Pipermoon desires its blankets to really feel #LikeaHug irrespective of the rationale.

“The very best factor is once you see a repeat buyer order,” Cannon mentioned, “as a result of that your mission and what you’re attempting to perform is touching different folks’s lives, too.”

The Remaining Phrase

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