Introducing Kodeco — the New


– By Chris Belanger, CMO

This put up is one in a sequence about our rebrand; learn all of them right here:

Introducing Kodeco — the New – (you’re right here)
Why Rebrand? The Backstory of
To Infinity and Far, Far Past
319 Days to Constructing a New Model

If you happen to’re studying this, you’ll little question have realized that RW now appears lots completely different… and even has a unique title! Kodeco is the brand new, however the identical nice content material, the identical nice crew, and the identical nice instructors are nonetheless right here, simply as they had been earlier than.

If you happen to wished to study somewhat extra about our change to Kodeco, then we’ve obtained some particulars under for you on what’s modified – and what’s staying the identical!

Did Get Acquired Or Promote Out?

Nope! Kodeco is solely the brand new title and model we’ve created for our firm and our tutorial crew. We’re nonetheless the identical, impartial cellular improvement and studying neighborhood that we’ve at all times been.

Why The New Identify?

A little bit historical past first: began as a private weblog by Ray Wenderlich, our founder. As time went on, the weblog started to develop, including crew members little by little, till right now we’ve 28 firm staff that assist us maintain issues working, together with our crew of 300+ content material contributors from all over the world who assist produce the content material you recognize and love at

Ray has at all times been happy with the crew, however as Ray moved extra into the operational behind-the-scenes elements of RW, and the scale of the content material crew grew, he realized that the title of the location didn’t correctly mirror the contributions of the crew as an entire. Actually, altering the title of the location has been on Ray’s radar for years.

We’ve spent the higher a part of 2022 working with our complete crew of contributors to give you a reputation and model that we felt higher mirrored what we do as an organization, as a crew, and as a neighborhood. And Kodeco is the results of these efforts.

Why Did Rebrand Now?

Although Ray has been hoping to alter the title of the location for years, it by no means felt just like the “proper time” to endure a reputation change. We had been busy rising the location, rising our content material crew, and rising our inner firm as nicely. We’ve at all times been a lean group, and on prime of that, we knew it might at all times be a problem to rename one thing that had turn out to be a mainstay on the planet of cellular improvement.

Nevertheless, in late 2021 we made the choice to maneuver forward with a brand new model. Because the saying goes, the most effective time to plant a tree was 50 years in the past and the second-best time to plant a tree is right now. With our groups serving to to construct out new website options, new merchandise like bootcamps, and new platforms like Flutter, we knew that our new initiatives additionally wanted a brand new model and title to raised mirror our international neighborhood, and to offer us a broader basis on which to develop sooner or later. Enter: Kodeco.

What Does “Kodeco” Imply?

That’s a comic story. After we got down to discover a title, we checked out actually lots of — lots of — of names. From literal to summary, from the humorous to the chic, from techy to artsy, we thought of all of them. However what we found in that course of was that our crew actually wished two issues – a reputation that mirrored their id as a coding academic neighborhood, and a reputation that wasn’t too meaningless. We ultimately circled round code + neighborhood + firm and got here up with Kodeco. And there’s a hidden secret in that title, in addition to our stylized Okay brand with the repeating blocks.

Because the title is pronounced “Code-ECHO”, we additionally take it to signify our obligation to teach different builders, and elevate them up in order that they, in flip, may also help educate different builders. So the legacy of our mission “echoes” down by means of every successive era of devs. The repeating blocks within the brand additionally signify that echo issue, but additionally a way of connection between our crew, and devs in every single place. Teamwork helps you dream larger.

What Adjustments Will I Discover?

Many of the modifications you’ll discover up entrance are all beauty; we’ve redesigned our web site and its pages fairly a bit, however we’ve maintained the essential construction of our books, movies, and articles as you’ve come to know them. You’ll additionally see that our e mail communications at the moment are coming from the area, and have Kodeco branding on them. However what hasn’t modified is our high-quality content material, or our mission to assist devs in every single place stage as much as be the most effective developer they are often.

One factor we couldn’t actually work round was password managers which have saved your credentials in your account on the location — you’ll should log again in once more. If you happen to can’t bear in mind your password (who remembers passwords anymore, amirite?) you should utilize our password reset characteristic, or contact [email protected] for help.

What Occurred To The Tutorial Staff?

The tutorial crew is all nonetheless right here — they haven’t gone anyplace! As an alternative of being often known as the Tutorial Staff, they’re now proudly often known as Staff Kodeco. All your favourite authors and instructors are nonetheless right here that will help you ability up and develop your future as a developer.

Why Does Some Of My Content material Nonetheless Have On It?

We have now a number of content material. No, scratch that — a TON of content material. And there was no doable means we may undergo all of that content material and replace all of it to mirror our new feel and appear. Moreover, it’s not the title or the graphics that matter in terms of content material — the worth is in what our skilled authors and instructors deliver to you, week after week. Ultimately you’ll see extra content material with Kodeco branding on it as time goes on!

Is All My Progress Information Nonetheless Saved?

Completely. Your progress information, bookmarks, notepad entries, discussion board information, badges and all the things else has been retained. If you happen to discover any bizarre points, merely e mail [email protected] they usually’ll do their finest to get you sorted.

What About The App?

Our official app (code named emitron) will take just a bit longer to replace visually and on the app shops. Nevertheless, it is going to nonetheless work in simply the identical means because it at all times has.

The place Did Ray Go?

Good query! We’re unsure. Have you ever seen him? Simply kidding — Ray is right here as co-founder of the corporate as he at all times has been. He’s nonetheless round within the background, serving to dream up potentialities for the long run, and he’s enthusiastic about what’s to come back!

What’s The Plan For The Future?

Our CEO, Matt, has an amazing article masking that right here. In 2022, we launched new issues like badges, skilled improvement seminars, bootcamps, state of cellular improvement surveys, and extra. There’s heaps on the horizon, so subscribe to our publication to remain within the loop.

Are Your Social Handles Staying The Identical?

Properly, the unique handles (@rwenderlich) can be round for a while, however our new social handles are under — give them a comply with!

What’s The Distinction Between Razeware And And Kodeco?

So when Ray first got down to be an indie developer, he shaped an organization and referred to as it Razeware (“Ray’s ware”, if it is advisable be overwhelmed over the top with the joke). And at the moment, as one did in 2010, he began a weblog named, unsurprisingly, Over time, the weblog eclipsed Ray’s work on indie apps, and “” turned the model we had been identified by.

And sure, having @razeware emails as a substitute of emails triggered a number of bizarre questions through the years. It additionally arrange a bizarre divide between the principle 25-person firm Razeware, and our 300-person-strong Staff. So we unified all the things underneath the Kodeco banner, as one neighborhood.

The place To Go From Right here?

There’s a number of attention-grabbing initiatives on the horizon for us, together with extra bootcamps, extra dwell occasions, extra books, extra movies, and extra of the good article content material that you simply’ve grown to like. However our unique imaginative and prescient to be the most effective academic website for cellular builders all over the world hasn’t modified in any respect.

We’re excited to have you ever alongside for the experience — thanks in your assist through the years, and we sit up for having you alongside for the experience as we develop as Staff Kodeco!


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