Make it Massive 2022 Convention: Massive Names, Massive Manufacturers, Massive Insights


The fifth-annual Make it Massive digital convention introduced larger names, manufacturers and insights than ever earlier than. And we imply large.

Make it Massive 2022 included two jam-packed days of content material to assist propel your corporation into the longer term. Eighteen whole periods explored cutting-edge subjects just like the Metaverse, cryptocurrency, headless UX and Gen Z.

Sponsored by 15 of the largest names within the business, the occasion boasted a full sponsor listing of BigCommerce companions together with Google, Amazon, Meta, TikTok and extra.

And it doesn’t cease there. The 2022 speaker lineup was larger than ever with insights from greater than 25 business specialists like Entire Meals Market co-founder John Mackey, best-selling creator Seth Godin, and Lease the Runway co-founder Jenny Fleiss

The stacked agenda featured 4 keynote periods, plus all-new codecs like workshops, panels and a stay Make it Massive Podcast. For the primary time, attendees had the prospect to take part in viewers Q&A periods and stay polls for an much more immersive Make it Massive expertise.

Relive the Greatest Make it Massive Moments 

We’re recapping the largest moments from the convention. Find out how your model could make it large with insights, methods and takeaways from every convention session.

Get insights shaping the longer term.

Welcome to the Way forward for Ecommerce 

What do the subsequent 5 years of ecommerce innovation maintain? 

BigCommerce CEO Brent Bellm shares his imaginative and prescient for a brand new period of commerce — and the way BigCommerce can take you there.

Keynote: Cultivating a Lasting, Mission-Pushed Enterprise

From entrepreneurship to aware capitalism, Entire Meals Market Co-Founder John Mackey sits down with BigCommerce CEO Brent Bellm for a candid dialog on what it takes to construct a enterprise worthy of an enduring legacy.

“If you wish to journey an enormous wave, you’ve bought to get into a spot that’s producing large waves.” — John Mackey

Keynote: Trendy Advertising and marketing: Participating Your Viewers with Intention

What does it imply to be market-driven quite than marketing-driven? 

Find out how adopting the essential ideas of contemporary advertising can influence your corporation on this interview with best-selling creator and member of the Advertising and marketing Corridor of Fame, Seth Godin, hosted by BigCommerce Chief Advertising and marketing Officer Lisa Eggerton.

“For those who’re not making a change occur, why did you come to work at this time?…All advertising is inflicting a change to occur.” — Seth Godin

Is Your Enterprise Future Prepared?

There’s been a decade’s value of ecommerce progress simply previously few years. In consequence, customers are discovering inspiration in new methods and their buying journeys have gotten way more fluid. 

Be a part of Martha Welsh, Head of Technique and Go To Marketplace for Google Commerce & Funds, as she discusses how retailers must be serious about shoppers’ evolving buying behaviors with BigCommerce’s SVP of Product Advertising and marketing Meghan Stabler.

Main the Change: Ladies Empowering the Subsequent Period of Entrepreneurs and Leaders

A panel of various feminine leaders throughout industries empower attendees to realize success in all walks of their careers — from entrepreneurship and elevating enterprise capital, to exploring NFTs and creating advocacy within the company house.

Get impressed by Director of Commerce Partnerships at Meta Tara Syed, Resilia Founder and CEO Sevetri Wilson, and PraSaga EVP and Chief Alliance Officer Nicole Colwell as they share first-person views to empower future generations.

However, this isn’t a session only for ladies. This candid dialog moderated by BigCommerce SVP & GM of Small Enterprise Veronica Servantez presents learnings from leaders within the tech business who simply occur to be ladies, and is open to all.

Dwell Podcast: Crafting Unforgettable Content material Experiences

In our first-ever stay Make it Massive Podcast, you’ll be impressed by content material created to face out from the group with real-world examples from Mailchimp. 

Dwell from the BigCommerce studio, BigCommerce Director of Content material Advertising and marketing Melissa Dixon sits down with Mailchimp Senior Director of Model & Studios Michael Mitchell to speak all issues model and content material.

Make sure you observe the Make it Massive Podcast to be notified when you may stream the episode following the convention.

Keep on the cutting-edge of commerce.

The Omnichannel Crucial: Assembly Buyers The place They Are

A 360-degree omnichannel technique is essential to fulfill at this time’s customers the place they’re. Specialists from Amazon and BigCommerce share what it takes to create a seamless omnichannel expertise throughout marketplaces, distribution channels, funds and extra.

Get unique insights as BigCommerce VP of Income Development and GM of Omnichannel Sharon Gee moderates this government panel with VP of Amazon Distribution & Success Options (ADFS) Gopal Pillai, Director of Amazon Pay, Americas Omar Soudodi and BigCommerce CEO Brent Bellm.

Workshop: Promote Extra on TikTok

Whether or not you’re already promoting on TikTok or simply getting began, get tactical success methods for reaching the platform’s 1 billion customers.

TikTok’s World Head of Product Technique for Commerce & Gaming Advertisements Gabriel Nicolau walks by why your corporation ought to contemplate promoting on TikTok, an summary of commerce options, and three methods to promote extra — from novice to professional.

92% of TikTokers take some motion following the content material they see.

A First-Class Buyer Expertise: Why Ecommerce is Going Headless

Get able to unlock the facility of headless commerce and allow cutting-edge person experiences with Contentstack. 

Discover real-world examples of manufacturers utilizing headless to carry their UX to life on this workshop led by Contentstack Founder and CEO Neha Sampat. 

Workshop: Unlocking a Development-Pushed Mindset

Be taught what it means to undertake a growth-driven mindset on this workshop with BigCommerce companions Klaviyo and Groove Commerce. 

Get sensible advertising methods that drive site visitors — and convert extra clients — from Klaviyo CEO Andrew Bialecki and Groove Commerce Founder and CEO Ethan Giffin. 

Plus, see actual world success tales from BigCommerce clients Solo Range, Magnolia Boutique and extra.

Workshop: Overcoming B2B Challenges within the Digital Age

Dive into methods and sort out the distinctive challenges that B2B manufacturers face in at this time’s wave of digital innovation with BigCommerce company companions Jamersan and Tavano Crew.

On this interactive dialog, Jamersan Founder and CEO TJ Gamble and Tavano Crew Development & Innovation Companion Diego Praderi stroll by three key challenges for contemporary B2B companies:

  1. Limitations with legacy and open-source ecommerce applied sciences.
  2. Handbook processes that cut back effectivity and value time.
  3. Outdated person expertise that wants an improve.

Learn how to beat these and extra.

Propel your corporation into the longer term.

Keynote: Retail Tendencies and Predictions for 2022 and Past

With an intensive repertoire within the retail and ecommerce industries, Lease the Runway Co-founder Jenny Fleiss shares her skilled insights into rising digital developments on this interview with BigCommerce SVP of Product Advertising and marketing Meghan Stabler. 

From sustainability to experiential commerce, keep on the heart beat of the most recent in retail and digital heading into 2023. 

“Recessions are moments when shopper behaviors are modified and persons are extra open to new companies.” — Jenny Fleiss

Plus, get an unique have a look at Jenny’s latest work on the funding entrance with Volition Capital.

Keynote: The Way forward for Retail within the Metaverse

Might the Metaverse turn into the brand new third channel for retail? 

Futurist Kate Ancketill explores what trailblazers are doing in digital worlds, whether or not they’re discovering success and the longer term potential for manufacturers.

By 2026, 25% of individuals will spend a minimum of one hour a day within the Metaverse for work, buying,schooling, social and/or leisure. — Gartner, 2022

Demystifying Crypto, Web3 and NFTs

On this panel dialog, main Crypto, Web3 and NFT innovators assist break down what precisely these subjects imply, how they relate to modern-day retail and the potential that lies forward for your corporation — regardless of the ups and downs of at this time’s market.

Get skilled insights from Attempt Your Finest Co-Founder and CEO Ty Haney, Co-Founding father of Hungry Wolves NFTs and White Sands Metaverse Adam Hollander and Bitpay VP of Advertising and marketing Merrick Theobald on this dialog moderated by BigCommerce Senior Model Supervisor Leah Spector.

Small Enterprise, Massive Features: The On-line Alternative

Enthusiastic about beginning a web-based enterprise, however undecided the place to begin? 

Entrepreneurial skilled Melinda Emerson, AKA “SmallBizLady”, walks by what it takes to begin promoting on-line and the way to stand out amongst the ever-increasing on-line competitors on this interview with BigCommerce Influencer Advertising and marketing Supervisor Patrick Quinn.

“You by no means lose in enterprise. Both you win otherwise you be taught.” — Melinda Emerson

Tapping Into Gen Z and the Subsequent Era of Shoppers

Over 60% of U.S. Gen Z shoppers use TikTok every month. 

Uncover how one can faucet into this tech-savvy potential market with insights into Gen Z’s defining traits, what they worth and the way they store on this fireplace chat with TikTok Director of World Commerce Partnerships Lorry Destainville and BigCommerce Director of Content material Advertising and marketing Melissa Dixon.

Rejoice revolutionary BigCommerce clients.

Buyer Awards Winners Celebration

For the primary time, our Make it Massive Buyer Awards winners had been revealed stay at our Make it Massive convention.

Be a part of BigCommerce Supervisor of Buyer Development Cetiera Carmona as we acknowledge stand-out BigCommerce clients for his or her achievements in design, innovation, rising model and international technique classes.

Tune in to search out out the 2022 outcomes.

The Closing Phrase

If we had one slim it down to at least one key takeaway from Make it Massive 2022, it’s this: The way forward for ecommerce is now. 

Don’t await the longer term to drive your corporation — get there first whenever you expertise the total Make it Massive 2022 occasion on demand. From Web3 to headless commerce, these future-forward subjects are only a click on away.

Register at this time to look at the total occasion on demand. Make sure you share what you’ve discovered with us on social with #MakeitBigConf, and don’t neglect to tag us @BigCommerce.


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