Now On-line with the Assist of WooCommerce


Within the 18th arrondissement of Paris stands the Marché Saint-Pierre. Well-known for its wealthy historical past in French textiles, that is the place essential choices are made for the subsequent 12 months in style, upholstery, bedding, and extra. It’s the place locals, vacationers, and touring professionals alike go to see the most recent developments in addition to the classics in fashion. You may catch a glimpse of a famed designer strolling the streets whilst you mingle with hobbyists searching for the proper new sample. 

Since 1990, additionally it is the place yow will discover Tissus Lionel, an organization based by Houri Lionel specializing in wholesale and semi-wholesale textiles. With 4 magasins – French for retailers – within the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles. 

In 2017, Tissus Lionel sought to develop their presence within the textile business by taking their retail capabilities on-line. Now, their success is obvious with companions like Disneyland Paris, Lido de Paris, and the distinguished Opéra Nationwide de Paris

list of partners with logos

Not removed from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe, you’ll discover one other one in every of their bodily places – their first retailer, specializing in hobbyist textiles for artwork and leisure. 

Promoting to Paris and past: Rising with ecommerce

Tissus Lionel relied on their impeccable word-of-mouth popularity and in-person gross sales for greater than 20 years. In 2012, they created a easy HTML-based web site. By 2016, patrons might evaluation an internet catalog and name in orders over the telephone. 

Their aim was to turn into the chief in high quality textiles on-line at an unbeatable value. In 2017, they labored with an company to create a full-scale ecommerce answer, and launched with over 900 materials.

Not lengthy after, they partnered with notable developer Julien Gerardin to construct one thing that may hold tempo with the ever-advancing ecommerce world and scale with Tissus Lionel’s progress and future imaginative and prescient. 

The end result was, a totally responsive ecommerce web site able to assembly the wants of each particular person {and professional} consumers.

On this web site and of their shops, you’ll discover wholesale materials – from cotton and jersey to felt, leather-based, waterproof choices, and extra – spanning a variety of budgets and pursuits.

dropdown menu with a variety of category links

All advised, Tissus Lionel now lists greater than 4,500 SKUs on their web site. 

Selecting an ecommerce platform 

Tissus Lionel put a lot time and consideration into selecting the proper ecommerce platform. The staff evaluated a lot of content material administration programs (CMSs) earlier than making a call.

With a world-renowned popularity, the platform wanted to assist their present enterprise and supply room to scale. With hundreds of SKUs, the location wanted to be constructed on a stable basis that would offer the groundwork for his or her developer. 

mockup of the Tissus Lionel site

Tissus Lionel in the end selected WooCommerce for its flexibility, sturdy CMS, and the safety and assist offered by the WordPress neighborhood. The flexibility to combine the logistics of their present ecommerce construction was additionally an essential issue of their resolution. WooCommerce extensions saved the staff time in each growth and in managing and increasing retailer choices sooner or later.

With extensions a key draw to WooCommerce, Tissus Lionel makes use of a number of on their web site. For funds, they use Viva Pockets – a preferred cost platform for European retailers – and PayPal. 

In addition they use Cubyn for logistics administration, although a particular API integration is required. 

Viva Pockets 

A widespread cost complication for European-based shops is the number of currencies used and the laws and paperwork concerned with changing these to a single native foreign money. This may end up in money stream complications and hours of added paperwork for administration. 

Viva Pockets solves these points, which is why shops discover it so useful.

Tissus Lionel came upon about Viva Pockets via the advice of a neighboring service provider – an excellent signal in regards to the high quality and usefulness of the platform. Tissus Lionel now cites it as one in every of their most dear instruments.

Past the non-public suggestion, Tissus Lionel selected to work with Viva Pockets due to the big variety of cost strategies and the power to hyperlink on-line funds with their bodily places. 

At their retail shops, they respect the trendy cost terminals. On their web site, Tissus Lionel is thrilled that they’ll take funds instantly on the order web page.

“The Viva Pockets implementation was ultra-fast,” says Tissus Lionel Net Ecommerce Challenge Supervisor, Gerardin Julien. “Our conversion charge elevated by over 2% and our conversion funnel was decreased by one step.” 

Tissus Lionel says they haven’t skilled a single difficulty within the time since they’ve began utilizing Viva Pockets. Julien additionally famous that “the setup course of is among the best we’ve skilled in comparison with varied cost strategies like Stripe, PayBox, and PayPal.”

A web site they’re happy with

Tissus Lionel’s requirements for excellence are pivotal to their ongoing success. The web site is not any completely different. In an announcement put up on their web site, they stroll prospects via the developments they’re most happy with. 

This contains one-click registration via guests’ present Fb and Google profiles, enhanced safety measures, order monitoring and wishlist options, the power to request samples, free native supply, and extra.

Instruments like Viva Pockets make monetary administration simpler for workers whereas offering seamless choices for purchasers. The result’s operational effectivity and a better conversion charge. 

A visit to Paris will not be in your instant future, however with the Tissus Lionel ecommerce web site – constructed with WooCommerce and WordPress – you may faucet into one of the well-known textile firms on this planet from the consolation of your own home. 

See their web site in motion at


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