Polish on-line B2B market value €767 billion in 2021


On-line B2B transactions in Poland had been value greater than 767 billion euros in 2021. That is a median yr on yr development of 8.4 %, when in comparison with the whole worth in 2016 of 555.3 billion euros. Between 2016 and 2021, the market has grown 41.8 %.

These knowledge are findings within the Uncover the biggest B2B e-commerce market in CEE report from Marketplanet. To get an concept of ecommerce in Poland, particularly the net B2B market, the researchers surveyed nearly 1,000 respondents. They had been B2B consumers (414) and B2B sellers (528) in a number of industries with greater than 10 workers.

Large corporations’ purchases grew 48.7%

Large corporations’ purchases elevated by 48.7 % and purchases completed by medium-sized corporations elevated by 41.1 %. Small corporations have grown much less of their expenditures, as they report an increase of 18.3 %. And practically two thirds of the B2B buy quantity in Poland was made by corporations with over 250 workers. The market is generally dominated by massive and medium-sized companies.

46% of B2B sellers promote on their very own digital channels

The analysis additionally appeared into how the market operates. Greater than half of all the B2B market contains of purchases in industrial engineering and wholesale commerce. Nearly half of all B2B sellers (46 %) are in a position to promote their merchandise on their very own digital gross sales channels. One other group (31 %) makes use of business web sites. On the identical time, sellers additionally use offline channels with nearly half utilizing gross sales representatives, 15 % use retail chains and 13 % are at commerce festivals.

Most corporations use Google to seek out new provides

Corporations that search for new provides primarily achieve this utilizing Google Search (78 %) or in catalogue-based on-line outlets (62 %). A majority of those corporations additionally use value comparability instruments when in search of provides (53 %). A barely smaller group makes use of Allegro (45 %).

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