Product Concepts You Can Promote On-line In 2022

Searching for on-line enterprise concepts and product concepts that you could promote on-line? You’ve come to the suitable place. We now have our ear to the bottom in the case of all issues ecommerce, so we’ve an concept of what’s promoting properly on-line and what sort of merchandise are presently on the upward swing.

Whether or not you’re in search of on-line enterprise concepts with out funding or on-line enterprise concepts to run from dwelling, there are some nice choices on this record. Even if you happen to’re in search of on-line enterprise concepts for college students or just simply one of the best on-line companies to start out this 12 months — you’ll discover some nice concepts that you could flip into profitable on-line companies.

Not solely will this put up provide you with plenty of nice on-line enterprise concepts, however if you happen to’re trying to really supply a few of these product concepts so you can begin promoting them on-line, then take the subsequent step and take a look at our directories. That is the place we bought among the concepts for this put up — from the suppliers which are presently already making these merchandise accessible to enterprise house owners.

Occupied with 50 nice on-line enterprise concepts you may promote on-line proper now? Let’s leap into it.

50 On-line Enterprise Concepts: Product Concepts You Can Promote On-line

Planners & Journals

Selling Journals and Notebooks Online

One of many on-line enterprise concepts you may launch this 12 months are planners, journals, and pocket book merchandise. This product tends to peak round July when individuals start looking for planners for the upcoming 12 months. Whether or not you create a gratitude journal or a piece planner, there’s an abundance of the varieties of merchandise you may create on this area of interest.


North America is the most important international market in the case of perfume merchandise and in 2021, the worldwide perfume market was price 33.5 billion — by 2027 it’s estimated to be price over 47.6 billion (Supply). With increasingly more small manufacturers creating their very own fragrances, it’s not only a product left for celebrities and superbrands to develop — anybody can create their very own fragrances with the suitable know-how.

For those who’re in search of a product concept within the private care trade, contemplate creating perfumes, colognes, dwelling fragrances, or hair fragrances (sure, that’s a factor!). Simply bear in mind that transport some fragrances like perfumes and colognes can include challenges as they could not be capable to ship by air, so be certain that to do your due diligence to make sure you can ship worldwide if you wish to promote to the worldwide market.

Area of interest Meals & Beverage Merchandise

Whether or not it’s your well-known hot-sauce recipe or grandma’s favourite cake recipe, you can also make your personal meals and beverage merchandise and promote them to the lots. Discover a meals producer to show your bespoke merchandise into sellable gadgets, and even supply meals and beverage merchandise from wholesalers and personal labelers. The world’s your oyster with this home based business concept! (No pun meant.)

Sustainable & Earth-Pleasant Merchandise

The subject of sustainability is massive proper now, and shoppers are in search of merchandise that can assist them reside a extra eco-friendly life. Whether or not it’s reusable luggage, non-plastic straws, biodegradable single-use espresso cups, and even beeswax “plastic” wrap, shoppers are open to making an attempt new and revolutionary merchandise if it would imply residing a extra sustainable life. Consider all of the merchandise you employ each day that aren’t sustainable or reusable and discover a technique to make an identical product that’s. Not solely do eco-friendly on-line enterprise concepts have a worthwhile market to faucet into, however you may be ok with working in the direction of a very good trigger.

Sun shades & Glasses

Sun shades are the kind of product concepts that are comparatively straightforward and cheap to supply they usually’re small to ship which implies you’ll incur much less in transport prices. Plus, they’re additionally extremely brandable which makes them an incredible contender for entrepreneurs trying to begin a brand new enterprise. You don’t should reinvent the wheel with this enterprise concept, you may simply take the know-how that already exists for sun shades and glasses merchandise and create cool body designs that can attraction to your goal market. On-line enterprise concepts like sun shades are a very good seasonal area of interest product as they’re usually bought in spring and summer time. Many sun shades companies select to promote different equipment or winter seasonal merchandise in order that they will capitalize on gross sales 12 months spherical. Keep in mind, that you could all the time begin with a single product and broaden into different verticals as your gross sales develop.

Haircare Merchandise

Haircare is a private care sector that’s choosing up steam proper now as shoppers have gotten extra conscious of the varieties of merchandise they’re utilizing of their haircare routines in addition to the varieties of elements which are of their merchandise. There are such a lot of totally different shopper niches throughout the haircare trade — like shoppers with color-treated hair, curly hair, skinny hair, or combating hair loss, and so forth. — that you could decide a distinct segment and create hair care merchandise particularly for that area of interest if you happen to’re in search of on-line enterprise concepts associated to the hair trade.

Protein Bars & Vitality Bars

On-line enterprise concepts like protein bars and vitality bars have been rising in recognition for years. They have a tendency to peak across the new 12 months when persons are investing of their well being and health full-force. Nonetheless, they’re nonetheless fashionable practically the entire 12 months besides December, based on Google Developments. Product concepts you may create embody sugar-free protein bars, diet-based bars, akin to keto, paleo, gluten-free, and flavored based mostly on shopper’s favourite snacks, akin to cookies and cream.

  • Create your personal protein bars or vitality bars with YouBar!


How to Start a Home Online Business

There are such a lot of various kinds of homeware merchandise you may promote on-line, together with pillows, towels, bedding, throws, vases, lamps, dishes, furnishings, tiles, and so forth. so if you happen to’re in search of home-related on-line enterprise concepts, look no additional. You possibly can manufacture your personal homewares, discover wholesale suppliers, and even dropship some homeware merchandise!

  • For a variety of various homeware merchandise you may dropship, take a look at Gooten

Faux Flowers

Whereas flower outlets sometimes promote on-line regionally, you can too select to promote faux flowers as your on-line enterprise concept. Whether or not you promote luxurious silk, plastic, or material flowers is as much as you. Take into account making bouquets or centerpieces for weddings as 2022 is ready to be the ‘greatest 12 months within the wedding ceremony trade.’ You can too select to promote gadgets, akin to synthetic flower petals, which could be offered round Valentine’s Day, anniversaries, or for particular occasions like proposals or weddings. You possibly can broaden your faux flower enterprise by promoting DIY gadgets, arts and crafts merchandise, or wedding ceremony equipment. The chances are limitless.

On a regular basis Carry Merchandise & Small Leather-based Items

On a regular basis carry (EDC) merchandise and small leather-based items (SLGs) are these small gadgets you carry with you day-after-day that you just don’t often take into consideration however are literally actually helpful. Assume wallets, keychains, laptop computer luggage, pocket knives, bottle openers, cash clips, and so forth. There’s a passionate area of interest round these merchandise and shoppers look to spend good cash on high-quality, stunning, and well-designed variations of this stuff.

  • Work with native craftspeople and leatherwork outlets in your space to create bespoke merchandise for your enterprise

Cellphone Circumstances

Cellphone instances are a secure on-line enterprise concept you may put money into with low product prices and good retail worth. Whether or not you’re creating customized designs or re-selling fashionable designs by way of dropshipping, the alternatives for promoting telephone instances are considerable. You possibly can promote telephone instances dropshipped utilizing Spocket or design them your self utilizing Printful. These small merchandise are straightforward to ship, making them a easy product concept you may launch right this moment.

Pet Merchandise & Equipment

Pet Products Online Business

Individuals spend lots on their pets, and there are such a lot of totally different sorts of pet merchandise on the market that you could promote on-line. Whether or not you need to design your personal pet merchandise like our readers Tuft & Paw do (head over to our case examine on Tuft & Paw to study their pet product enterprise), or create pet equipment like collars and leashes, and even dive into the pet meals trade — there are many totally different pet product on-line enterprise concepts on the market. Take into consideration what pets use and want, or what merchandise would make pet house owners’ lives simpler. Previously couple of years, 3.2 million pets have been purchased making this on-line enterprise concept a viable possibility.

Books & Stationery

Books and stationery merchandise aren’t dying out but — regardless that the net world has impacted these industries barely, individuals nonetheless like studying bodily books and writing issues down on paper. For those who’re keen about books or stationery merchandise, manufacture your personal items or discover wholesale or dropshipping merchandise associated to those industries.

Artwork, Prints & Posters

Selling Art and Photography Online

Artwork is an in-trend on-line enterprise concept. As extra individuals put money into their dwelling renovations, dwelling decor is gaining popularity. One of the fashionable merchandise to promote within the dwelling decor is artwork. Utilizing distinctive images and even inventory pictures, you may promote wall artwork utilizing an internet site like Gooten, which additionally ships your artwork on to your prospects. Whether or not you’re a graphic designer, photographer, or have a knack for locating nice designs or images, beginning a web based artwork enterprise is inside your attain.


Not solely can your artwork be printed onto canvases or posters, however it can be printed onto materials. This can be a fairly area of interest enterprise concept, however there’s a marketplace for fabric-buyers on the market whether or not they’re trying to make clothes merchandise, dwelling items, or the rest that requires material, so conduct your due diligence and see if there’s potential on your designs within the material world.

Health Merchandise

The health trade is booming proper now and shoppers are in search of fitness-related merchandise to fulfill their train calls for. Merchandise like health bands, mats, gloves, towels, water bottles, trainers, health club luggage, athletic gear, and so forth. are all in-demand proper now they usually’re merchandise you may manufacture, wholesale or dropship. Health merchandise are mostly bought round January when the resolutioners are prioritizing their well being objectives. You possibly can companion with health influencers, bloggers, and different health fans to advertise your merchandise.

Tenting, Out of doors, & Security Gear

There’s a gentle marketplace for tenting gear, out of doors merchandise, and security gear, so if that’s a distinct segment market you’re interested by then discover on-line enterprise concepts based mostly round what you’ll need to see exist. Merchandise like tents, sleeping luggage, moveable photo voltaic panels, out of doors cooking wares, tenting attire, out of doors footwear, first-aid kits, and extra are all viable merchandise to promote on-line inside this area of interest.


The simplest technique to spot fashionable on-line enterprise concepts is to look in the direction of what celebrities and influencers promote. Many fashionable celebrities have been creating make-up strains. Kylie Jenner, Kim Kardashian, Rihanna, and plenty of fashionable YouTubers have created their very own strains. Whereas the make-up trade is extremely aggressive, it additionally implies that there’s a big viewers as properly. The make-up trade is predicted to be price $716 billion by 2025 up from $483 billion in 2020.

  • Make-up kits and lip kits are usually the product concepts with probably the most potential


Clothing Online Business Ideas

Clothes is all the time a preferred enterprise concept and the clothes trade isn’t going wherever quickly. You possibly can manufacture your personal clothes merchandise or you may curate clothes merchandise from totally different wholesale suppliers to create your personal on-line boutique, or you may even dropship clothes merchandise (and different merchandise!) like t-shirts, leggings, attire, shorts, and swimwear from suppliers like Printful.


Crystals are undoubtedly a trending product proper now, however they’re majorly in-demand by individuals interested by their therapeutic properties and/or ornamental attraction. Promoting crystals of their uncooked type is one enterprise concept, or considering of how to include crystals into different merchandise or equipment.

  • To get began, educate your self on the various kinds of crystals and the totally different therapeutic qualities they’re believed to have

Personalised Merchandise

Shoppers love customized merchandise, and personalizing all varieties of merchandise from water bottles to pens vacation equipment like ornaments or stockings are all in-demand for the time being. Consider the merchandise that buyers in your goal market would like to have customized and discover a technique to make {that a} actuality for them.


Running a Jewelry Online Business

Beginning a jewellery enterprise could be extraordinarily profitable, and there’s a lot freedom to create the sort of merchandise you need to exist. Both make jewellery merchandise your self, supply them from wholesale suppliers, or work with a producer to create your particular designs for you.


Skincare is a big enterprise, and area of interest skincare manufacturers that meet shopper calls for have loads of potential to construct a passionate viewers. You possibly can supply skincare merchandise by manufacturing, personal labeling, and wholesaling however if you happen to’re interested by creating skincare merchandise, be certain that to analysis and perceive the legal guidelines and laws each in your space and globally so that you meet all the necessities. Delivery skincare merchandise can even include some particular guidelines and laws, so be sure you look into that, too.


Sara Blakely lately offered a majority of her shapewear firm making her a billionaire. Kim Kardashian has additionally lately created a shapewear model referred to as SKIMS. Shapewear has been a preferred product for a couple of years making it a viable possibility for anybody trying to put money into serving to girls showcase their silhouettes.


Shoes Online Business Ideas

One other regular on-line enterprise concept that’s not going wherever, in case you have shoe designs that can attraction to your goal market, then why not create a shoe model! There are all varieties of shoe merchandise on the market that you could create your personal variations of with a producer, or supply footwear by way of wholesalers and even dropshippers to promote on to your prospects.

Hair Extensions

Hair extensions are a preferred hair accent that give the looks of longer and fuller hair. This on-line enterprise concept has nice margins permitting you to earn a large revenue. You possibly can promote this on-line enterprise concept by creating YouTube movies round hair tutorials, promoting your model to native salons, or partnering with influencers who spotlight your hair extensions with their followers on social media.

Board Video games & Card Video games

There’s a passionate market of board sport lovers on the market and the nice factor is that there’s often all the time room for one more board sport or two in everybody’s assortment. Taking the time to make up a board sport that appeals to a distinct segment or goal market generally is a profitable enterprise concept.


The time period “cardboard” will get roughly 229,000 month-to-month searches world wide based on Ahrefs. With ecommerce gross sales drastically rising and anticipating to develop in coming years, product packaging gross sales may also be on the rise. Promoting cardboard containers generally is a extremely viable trade for these trying to capitalize on the ecommerce pattern. Past ecommerce, cardboard can be used for packing containers when individuals transfer or retailer gadgets.


How to Start a Watch Online Business

That is one other home based business concept that’s turning into increasingly more saturated as time goes on, nonetheless, there’s nonetheless potential to interrupt by and grow to be a prime participant on this trade if you happen to hearken to your target market and make the sort of watch merchandise they’re in search of. Take into account the whole lot that your area of interest viewers needs from their watches and create watches that meet their wants.


Swimwear is a gentle market that has the potential to be “niched down” to attraction to focused shopper teams. If creating swimwear merchandise appeals to you, take into consideration how the designs, materials, look, and capabilities of your swimwear merchandise could be created to attraction to sure shopper demographics. Since swimwear is a extremely saturated trade, narrowing your focus will provide help to stand out and survive within the market. This seasonal product could be supplemented with winter equipment so you may promote merchandise 12 months spherical. You can too create an equipment, clothes, or beach-themed retailer, so you may broaden your retailer into different verticals.

Snacks & Sweet

Shoppers like to snack, we don’t should inform you that! New snacks and sweet are all the time welcome within the meals trade, and snacks that meet dietary preferences or restrictions have the potential to construct passionate followings round them. Additionally, contemplate whether or not your snack or sweet merchandise could possibly be made with native elements to extend the attraction inside your native space.

  • Reference the Meals & Beverage part of our Producers Listing to seek out suppliers that develop snacks and sweet merchandise

Cleansing Merchandise

With cleansing merchandise choosing up steam all around the world, the rising curiosity on this market is looking for brand new and revolutionary merchandise to fulfill shopper demand. Take note of what shoppers need from their cleansing merchandise and take a look at cleansing merchandise and developments in different components of the world to see if you happen to can carry these product concepts or developments to your space. There’s a lot potential on this trade and if it’s one thing you’re interested by, there are many on-line enterprise concepts to be dropped at life right here.

Dwelling Enchancment

Dwelling gross sales hold climbing and so do renovations. Promoting dwelling enchancment is a good on-line enterprise concept for 2022. You possibly can promote fashionable product concepts akin to wooden, drywall, door knobs, gentle switches, ground boards, tiles, and rather more.

  • Additionally take into consideration complementary product concepts that go together with dwelling renovations, akin to mirrors for dwelling gyms, fireplaces, bathe and loo fixtures, and extra

Youngsters Toys

Toys are a web based enterprise concept that’s right here to remain. Shoppers are probably to seek for toys round November and December throughout peak vacation purchasing. Nonetheless, there are all the time new trending toys that go viral on TikTok and Instagram, akin to slime. Your toy retailer could be divided by totally different age teams as many dad and mom store for toys based mostly on their youngster’s age. Selling your toys utilizing influencers or viral content material may help you capitalize on gross sales throughout the vacation rush.


T-Shirt Online Business Ideas

Beginning a t-shirt enterprise is a good first step if you happen to’re trying to get your ft moist in ecommerce and study the ropes — that’s how so many entrepreneurs began their first on-line companies. It’s a fairly saturated market so that you’ll should have a passionate viewers or actually distinctive designs to face out.

Purses, Luggage & Backpacks

That is one other regular market that has a lot potential for various designs and product variations. Plus, there are such a lot of totally different improvements that may be made to those merchandise to swimsuit various kinds of customers so take that into consideration when making or manufacturing your personal purse, bag, or backpack merchandise.

Instruments, Automotive Components & Equipment

Family instruments like hammers, nails, and screwdrivers or automotive components and equipment are gadgets you may promote on-line. If that is an trade you or your viewers is interested by, both work with producers to create your personal revolutionary or user-friendly merchandise or discover these kind of merchandise by way of wholesalers.


Socks are one other regular market that may be made to swimsuit so many alternative shopper niches, so in case you have attention-grabbing art work or revolutionary sock designs, you’ll be properly in your technique to competing on this saturated market. These cozy equipment are mostly offered throughout November and December and make nice stocking stuffers (pun meant). Given their small measurement and low value to fabricate, this generally is a profitable and simple enterprise to run from dwelling.

Digital Merchandise

One of many on-line enterprise concepts you may put money into is digital merchandise. That may take the type of ebooks, trainer sources, funds spreadsheets, on-line programs, inventory images, graphic designs, and a lot extra. Digital merchandise sometimes value your time as a substitute of a monetary funding, permitting you to earn extra profitably. 

Gardening & Out of doors Merchandise & Equipment

There are all kinds of gardening-related and out of doors product concepts you may promote on-line akin to plant pots, gloves, watering cans, hammocks, umbrellas, chairs, and so forth. so if you happen to’re in search of seasonal merchandise to promote to plant-enthusiasts or outdoor-loving shoppers, this could possibly be a distinct segment space to look into additional.

Reward Wrapping

How to Start a Gift Wrapping Business

This is likely to be a distinct segment product concept and one which’s usually missed, however it’s no secret that the reward wrapping trade is a giant one and shoppers spend cash on reward wrapping that appeals to them. Take into consideration your target market and what they’re drawn to aesthetically — is it daring colours, smooth designs, neutrals, patterns, and so forth.? — and create reward wrapping merchandise that they’ll love.

Vacation Decorations

For those who reside within the suburbs, you would possibly discover that neighbors embellish the skin of their properties for Halloween and Christmas. Promoting vacation decorations, akin to garden stakes, lighting, inflatables, and even indoor equipment for the house, akin to Christmas bushes, could be a wonderful on-line enterprise concept.

  • Take a look at this record by Curated Inside on an inventory of Christmas decorations you would promote

Baggage & Suitcases

With the foremost success that has been Away suitcases, this enterprise concept needed to be featured on this record. Shoppers are interested by touring in fashion, so creating sensible baggage that meets the wants of shoppers is a viable market to get into proper now. Take into consideration how one can innovate throughout the baggage area to make touring simpler for shoppers.

  • After a couple of years of being unable to journey, many imagine 2022 shall be all about ‘revenge journey’ making baggage an incredible product concept.

Non-Alcoholic Drinks

The non-alcoholic drinks market is on the upswing proper now as shoppers grow to be extra interested by consuming much less or no alcohol, so in consequence, non-alcoholic drinks like alcohol-free beer, wine, and cocktails are on the rise. The excellent news about this from a enterprise perspective is that there’s seemingly a lot much less red-tape surrounding the gross sales and transport of non-alcoholic beverage merchandise than there may be across the alcoholic form, which implies it’s simpler so that you can do enterprise.

  • Reference the Meals & Beverage part of our Producers Listing to seek out suppliers to create non-alcoholic drinks

Organizational Merchandise

As shoppers lean into minimalism and attempt in the direction of extra organized areas, merchandise that assist them obtain which are in-demand. Organizational merchandise like drawer organizers, cabinet organizers, organizational programs, desk organizers, standing organizers, stacking containers, and so forth. are all product concepts that buyers are utilizing to make their areas clutter-free and extra practical.


A strong product concept that’s stood the take a look at of time, belts are a gentle enterprise concept to consider promoting if you happen to’re within the equipment market. It’s undoubtedly a saturated market so that you’ll should create a product that stands out in shoppers’ minds however if you happen to can create a novel, high-quality, or practical belt product then you may have an opportunity at measuring as much as the competitors.

  • Discover native leatherworkers and craftspeople in your space to create belt merchandise on your model


Starting a Hat Business

Hats are a tried-and-true accent and there are such a lot of totally different variations on the market whether or not it’s beanies, toques, fedoras, ballcaps, bucket hats, and so forth. — there’s a hat product to swimsuit any area of interest. Work with producers to create your personal hat designs from scratch or supply hats from wholesalers or dropshippers to carry your hat on-line enterprise concepts to life.

Greeting Playing cards

That is one other main trade that’s usually missed and if you happen to’re an artist or graphic designer, it’s an incredible enterprise possibility so that you can pursue. Create your personal greeting playing cards with a printing producer or get an area printer to print your designs for you so you can begin promoting greeting playing cards on-line. From birthday playing cards to vacation playing cards, there are lots of totally different kinds that you could promote. Inspirational playing cards are additionally a preferred product concept you may promote.

Seaside Merchandise

This can be a seasonal product trade in lots of locations world wide the place it’s not sunny and heat all 12 months lengthy, so if you wish to promote seashore merchandise on-line take into consideration the seasonality swings it’s possible you’ll incur. When promoting globally, nonetheless, you could possibly navigate seasonality extra easily if you happen to strategize correctly however it’s nonetheless price considering. As for seashore product concepts, assume seashore towels, seashore video games, umbrellas, seashore toys for youths, sun-blocking tents, and so forth.

Ties, Bowties & Pocket Squares

Product concepts akin to ties, bowties, and pocket squares are undoubtedly a part of a saturated market, however if you happen to create the suitable designs on your area of interest or have revolutionary concepts, you may have the potential to face out throughout the market. Create your personal ties, bowties, and pocket squares from scratch with a producer or supply them by way of wholesalers or dropshippers to promote on to your prospects.

Area of interest Subscription Containers

Subscription containers could be extraordinarily profitable as customers signal as much as your service and pay month-to-month or quarterly to obtain their subscription field so if you happen to can devise a theme on your containers and curate merchandise to place in them, you may have nice business-building potential. We advise selecting a selected area of interest subscription containers theme as a way to stand out amongst all the opposite subscription containers which are accessible available on the market, and so you may construct a devoted following of shoppers interested by that theme. Meal supply kits are additionally a preferred subscription field product concept, significantly for specialised diets, akin to keto, paleo, and extra.

  • Cratejoy is a platform you should use to launch and promote subscription containers on-line


Stickers are undoubtedly a distinct segment product, nonetheless, there’s a passionate market of sticker fans who use them for adorning their stationery merchandise, or for academics who use them for his or her college students, and there’s even a rising market of “stickers for adults” that say humorous issues or reference pop-culture memes. There’s loads of potential within the sticker market so if it pursuits you, it’s price wanting into.

Begin a Market

One other on-line enterprise concept that works for thus many alternative industries is to create a web based market the place sellers and shoppers converge to purchase and promote items. For those who’re uncertain of what marketplaces are and the way they work, we advocate trying out our Methods to Begin an On-line Market weblog put up for all the small print, however some fashionable examples embody Etsy and Amazon. Digital merchandise can be offered by way of on-line marketplaces like they’re on Inventive Market and Filtergrade (see our Filtergrade Case Examine right here to study extra about the way it was based). For those who don’t essentially need to be the one promoting merchandise your self, you may all the time create a web based market the place sellers can promote their items and you’ll earn a part of the earnings from every sale.


There you may have our roundup of fifty on-line enterprise concepts so you may promote merchandise on-line! If this gave you all of the inspiration you wanted to place the gears in movement to start out your on-line enterprise, then head over to our On-line Retailer Set Up weblog put up and our Launch Guidelines to study in regards to the subsequent steps to get your retailer up and operating.

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