search engine marketing Instruments for Assessing Used Area Names


One rationale for purchasing a second-hand area title is inheriting the backlinks. One other is the title itself, particularly if it represents your enterprise or features a major key phrase.

Regardless of the purpose, shopping for a used area requires a lot due diligence. A site title with a historical past of spammy search engine marketing may imply huge bother if the acquirer redirects its backlinks and thus passes Google’s penalties.

So earlier than investing in a used area, run it by means of these three instruments:

  • Wayback Machine,
  • DomainIQ,
  • Ahrefs.

Area Identify Instruments

1. Wayback Machine for relevancy. Realizing the content material of the prior website is essential as a result of its associations will likely be troublesome to beat, particularly if it was lively for a number of years.

The acquired area ought to carefully align together with your present (or future) enterprise. Keep away from taboo subjects in any respect prices.

Wayback Machine, the biggest free archive of internet pages, is ideal for that objective. Enter the area you’re contemplating, and examine the saved data over a number of years — evaluation adjustments over that interval, together with new house owners. Analyzing the “About Us” web page can assist.

2. DomainIQ for related web sites. Checking area data is difficult given stricter area privateness legal guidelines and default privateness settings at registrars.

Nonetheless, a couple of instruments have saved these data, facilitating a evaluation.

DomainIQ is one such software. The free model reveals the variety of websites (with snapshots) related to the area, when it was registered, possession adjustments, and snapshots of related websites.

Extra detailed information requires an improve, beginning at $24.95 per thirty days. Keep away from associated websites with poor content material and networks of interlinked websites.

Screenshot of DomainIQ

DomainIQ reveals websites related to a site, when it was registered, and possession adjustments. Click picture to enlarge.

PublicWWW is one other great tool for figuring out networks of web sites. Whereas DomainIQ makes use of possession to search out related domains, PublicWWW appears to be like at websites with widespread code, similar to Google Analytics or AdSense.

Search PublicWWW for the model title or the earlier proprietor’s title, and the software will discover all websites that point out these within the code.

3. Ahrefs for backlinks and visitors. Google claims to know (and contemplate) when a site adjustments house owners. However in my expertise, poor link-building practices utilized by a earlier proprietor are inclined to hurt the natural search rankings of the acquirer. So keep away from domains with spammy backlinks.

There are numerous methods to identify low-quality backlinks. I choose taking a look at anchor textual content and figuring out spammy hyperlinks through:

  • Giant teams of backlinks with the identical anchor textual content (that usually reads unnaturally).
  • Anchor textual content that precisely matches searchable key phrases.

A pure backlink profile consists of brand name names and customary phrases. Ahrefs is a paid software that makes anchor textual content evaluation straightforward. Enter the area title at “Web site Explorer” and go to “Anchors” within the “Backlink profile” part. The report incorporates the variety of referring domains, with the commonest anchor textual content on prime.

Ahrefs additionally offers within the “Overview” part a snapshot of natural visitors over time. Examine that report as nicely. Seems for abrupt dips in natural visitors that would sign Google’s handbook actions, that are troublesome to carry.

Screenshot of Ahref's anchor text section

Ahrefs makes anchor textual content evaluation straightforward. Enter the area title at “Web site Explorer” and go to “Anchors” within the “Backlink profile” part at left. Click on picture to enlarge.


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