UAE Telco Du And Holding Firm Al-Futtaim Group Staff Up To Allow Prospects To Earn Rewards And Save Cash


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UAE-based telecommunications operator du has partnered with Al-Futtaim Group’s loyalty rewards program Blue Rewards to permit prospects to learn from unique gives and rewards.


Karim Benkirane, Chief Business Officer, du, and Himanshu Shrivastava, Chief Expertise Officer, at Al-Futtaim Group

Introduced on the sidelines of GITEX World 2022, du will supply a variety of incentives and reductions to members of Al-Futtaim Group’s Blue Rewards. Based on the discharge, the partnership will allow du to accommodate the life-style of shoppers and develop its choices rewards, while Al-Futtaim Group prospects can profit from du’s high-speed 5G community and unique offers on its merchandise.

By becoming a member of Blue Rewards, du prospects can entry gives on eating, leisure actions, holidays and extra. Customers also can earn cashback once they store at Al-Futtaim Group’s leisure and stores throughout the GCC and Egypt. Collected cashback will also be used to recharge pay-as-you-go strains or pay for postpaid plans.

“In partnership with Al-Futtaim Group, du is taking buyer rewards to the subsequent degree by means of a digital, omni-channel strategy,” mentioned Karim Benkirane, Chief Business Officer, du. “As we speak’s announcement will assist us add life to life by providing one of the best worth and privileges to members of Blue Rewards, in addition to foster higher buyer relationships.”

In the meantime, Himanshu Shrivastava, Chief Expertise Officer, at Al-Futtaim Group, famous how the partnership goals to raise every buyer’s expertise, “We consider that strategic partnerships are an integral pillar within the supply of fantastic buyer expertise, and at present’s announcement will additional strengthen our bond with members of the Blue Rewards.”

Associated: UAE Telco Du Strengthens Partnership With Neighborhood Initiative Fazaa At GITEX GLOBAL 2022


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