What Is an Ecommerce Platform? (Know This Earlier than Signing Up)


You’ve determined to make the leap and begin an ecommerce retailer. Congratulations!

Nevertheless, earlier than organising your store, you need to know what an ecommerce platform is.

An ecommerce platform is a software program resolution that helps you construct a web site to promote services or products on-line. A very good ecommerce platform is scalable and provides options like a purchasing cart, product catalog, order administration, fee processing, and delivery integration.

Briefly, it’s an important piece of software program for any on-line retailer!

There are a whole lot of completely different ecommerce platforms on the market, and every has its professionals and cons.

That will help you make the very best resolution for your small business, we’ve put collectively a brief information to what an ecommerce platform is and what it’s best to search for when selecting one.

And to finish with one thing thrilling, we’ll additionally spotlight a number of the hottest platforms available on the market right this moment!

Let’s go!

An ecommerce platform: What’s it?

Explanation of what an ecommerce platform is

While you hear the time period ‘ecommerce platform,’ you would possibly consider a web site like Amazon or eBay.

And it undoubtedly is smart that you just’re fascinated about these two. In spite of everything, they’re each very obvious platforms when purchasing on-line.

Nevertheless, Amazon and eBay are not examples of ecommerce platforms!

Amazon and eBay are literally examples of on-line marketplaces. Whereas they could seem to be ecommerce platforms, there are some essential variations between on-line marketplaces and ecommerce platforms. (We are going to talk about these beneath.)

So, what’s an ecommerce platform precisely?

Online store custom image

An ecommerce platform is solely a software program resolution that permits a enterprise to promote services or products on-line by means of their very own web sites. Along with internet hosting a web site, an ecommerce platform supplies instruments for managing stock, processing funds, and delivery orders.

It’s the spine of your on-line retailer that gives you with each device you must seamlessly construct, market, handle, and showcase your merchandise.

In different phrases, an ecommerce platform helps you create each the forefront of your retailer and the ‘brains’ behind it, integrating components like order, product, and buyer administration right into a understandable complete.

Shopify is a well-liked instance of an ecommerce platform. Let’s check out their menu objects when logged right into a Shopify retailer account:

Shopify dashboard menu items - what is an ecommerce platform

As you may see, this ecommerce platform allows you to do issues like:

  • Managing and fulfilling your orders.
  • Including, modifying, or eradicating your merchandise.
  • Taking a look at your retailer’s analytics.
  • Enhancing the looks of your on-line retailer.
  • And way more!

There are two predominant kinds of ecommerce platforms: hosted and self-hosted.

Deciding whether or not to make use of a hosted or self-hosted ecommerce platform will be complicated. There are professionals and cons to each; finally, it comes all the way down to what’s greatest for your small business.

Let’s test them out!

Hosted ecommerce platforms

A hosted ecommerce platform is a software program as a service (SaaS) resolution that permits companies to create and handle their on-line shops.

The platform supplier hosts the shop by itself servers and manages all of the technical points of working an internet retailer, from internet hosting to safety to fee processing.

Hosted ecommerce platforms additionally provide a variety of options and integrations that will help you run your retailer.

All you must do is enroll and begin including your merchandise! After all, additionally, you will have to deal with different points of the enterprise, reminiscent of advertising and marketing and customer support.

Hosted ecommerce platforms are often subscription-based, with companies paying a month-to-month or annual price for entry to the platform. A number of the best-known hosted ecommerce platforms embrace Shopify and BigCommerce.

Shopify homepage
Shopify, one of the fashionable hosted ecommerce platforms


  • The whole lot you must get began promoting on-line.
  • It’s simple to get began for anybody.
  • Contains a variety of options and integrations designed that will help you run your retailer.


  • You’re restricted when it comes to customization.
  • You’ll must pay a month-to-month price for the platform you select.

Self-hosted ecommerce platforms

Self-hosted platforms require you to arrange your individual internet hosting resolution and handle your individual web site.

With a self-hosted ecommerce platform, you may affect all the pieces from the design and format of your web site to the merchandise you promote and the fee strategies you settle for.

The truth that you could have full management over your retailer is probably probably the most obvious benefit of self-hosted ecommerce platforms. You may all the time customise the appear and feel of your retailer to match your model!

One other vital benefit is that self-hosted platforms are sometimes extra scalable than hosted choices. As your small business grows, you may simply improve your plan to accommodate extra visitors and merchandise.

The primary draw back of self-hosted ecommerce platforms is that they require a sure stage of technical experience.

Self-hosted platforms are sometimes open-source, and you’ll have to pay to your personal internet hosting resolution and any plugins you might want.

A number of the extra fashionable self-hosted ecommerce platforms are WooCommerce and Adobe Commerce (Magento Open Supply).

WooCommerce homepage
WooCommerce, one of the fashionable self-hosted ecommerce platforms


  • Full management over your ecommerce retailer.
  • Entry to all of your knowledge so you can also make knowledgeable choices about your small business.
  • Usually extra scalable.


  • Not beginner-friendly.
  • It takes a whole lot of time to construct an ecommerce retailer.

What’s the distinction between an ecommerce platform and an internet market?

Hopefully, you’ll really feel like you could have a greater understanding of an ecommerce platform.

Nevertheless, let’s return to the examples of Amazon and eBay.

Why aren’t they categorised as ecommerce platforms? Don’t they help you promote merchandise on-line?

Effectively, sure. However, right here’s the factor:

The primary distinction between an ecommerce platform and an internet market is that an ecommerce platform means that you can arrange your individual web site, whereas an internet market is an already-existing web site the place you promote merchandise amongst different retailers.

As you may see, there are over six million third-party sellers on Amazon:

Number of worldwide Amazon sellers

Right here’s an outline desk of the variations between an ecommerce platform and an internet market:

Ecommerce platform On-line market
A web site that sells merchandise from a single vendor. A web site that sells merchandise from a number of sellers.
Execs Cons
Solely pay a transaction price when a product is offered. Pay a fee to the net market for every offered merchandise.
There aren’t any different sellers in your web site. Laborious to face out from the competitors.
Simpler to construct a model. You’re restricted to the web site format of {the marketplace}.
Cons Execs
It prices money and time to arrange a web site. The web site is already reside; you simply want so as to add your product.
Requires advertising and marketing to get guests to your web site. Instantly entry numerous web site guests.

So, which is appropriate for your small business?

When you’re seeking to promote merchandise on-line and wish full management over the client expertise, an ecommerce platform could also be the most suitable choice.

Nevertheless, an internet market may additionally be an important selection if you happen to like its professionals.

In the end, each of them may help you construct a profitable on-line enterprise. However contemplating that you just had been fascinated with ecommerce platforms, let’s proceed specializing in them!

8 Issues to search for in an ecommerce platform

Person on a hourglass

Selecting amongst a number of the greatest ecommerce platforms could be a problem.

That’s as a result of there isn’t a single platform that’s the very best for everybody. As with many issues in life, the very best resolution is dependent upon your actual scenario.

That will help you decide the proper ecommerce platform for you, we’ve made an inventory of some key elements it’s best to consider:

  • Ease of Use. Are you able to simply arrange your on-line retailer and add merchandise? Are the back-end instruments user-friendly?
  • Scalability. Can the platform develop with your small business?
  • Value. How a lot does the platform price? Are there any hidden charges?
  • Cost Processing. Can the platform combine together with your most popular fee gateway?
  • Delivery Integration. Does the platform combine together with your most popular delivery provider?
  • Buyer Help. Does the platform provide good buyer assist? Is it obtainable 24/7?
  • search engine optimisation Pleasant. Is the platform optimized for engines like google?
  • Cellular Pleasant. Does the platform have a cellular app or responsive design so prospects can store on their telephones?

When you discover an ecommerce platform that ticks all these packing containers, you’ll comprehend it’s one!

The 5 greatest ecommerce platforms in 2022

Doing analysis will be fairly time-consuming, so we made a number of 5 prime ecommerce platforms it’s best to take a look at in 2022.

Check out the desk beneath for the very best ecommerce platform choices for you, relying in your wants!

You want: The most suitable choice(s) for you:
The perfect platform total for ecommerce Shopify or BigCommerce
The perfect search engine optimisation efficiency WooCommerce
The platform constructed explicitly for dropshippers ShopBase
The most cost effective platform Shift4Shop (within the US) or ShopBase
The platform that provides the very best assets Shopify
Essentially the most versatile and customizable platform WooCommerce
The platform with the simplest setup for a dropshipping retailer ShopBase
What’s the greatest ecommerce platform for you?

Tip: In search of an in-depth evaluation of every platform? You’ll discover it on this article!

FAQs about ecommerce platforms

You probably have any remaining questions on ecommerce platforms, we hope to reply them right here!

How a lot does an ecommerce platform price?

An ecommerce platform’s prices depend upon the shop’s measurement. A primary self-hosted retailer can price as little as $4 per thirty days, whereas hosted ecommerce platforms like Shopify often begin at $29 per thirty days. Nevertheless, the prices can rise to $1k+ per thirty days for big companies.

Is it tough to begin an internet retailer utilizing an ecommerce platform?

Beginning an internet retailer utilizing a self-hosted ecommerce platform will be skilled as tough for folks with little technical data. Nevertheless, anybody ought to be capable of begin an internet retailer utilizing a hosted ecommerce platform, because it isn’t tough.

Is Amazon an ecommerce platform?

Amazon just isn’t an ecommerce platform. As an alternative, it’s an internet market. The primary distinction is that there are a number of sellers on an internet market, whereas an ecommerce platform means that you can create your individual on-line retailer.

Is an ecommerce platform a web site?

An ecommerce platform just isn’t essentially equal to a web site. As an alternative, a web site is often constructed and managed utilizing an ecommerce platform. For instance, Gymshark is a web site constructed on an ecommerce platform referred to as Shopify.

What’s the largest ecommerce platform?

Shopify is the world’s largest ecommerce platform, though it’s carefully adopted by WooCommerce.


Earlier than we go to the conclusion, we’ve created a fast abstract of this text for you, so you may simply bear in mind it:

  • An ecommerce platform is a software program resolution designed that will help you construct and handle an internet retailer.
  • Hosted ecommerce platforms goal to be a beginner-friendly, all-in-one resolution, whereas self-hosted ecommerce platforms can require a bit extra technical data to make use of.
  • An ecommerce platform (like Shopify) enables you to construct your individual web site, whereas an internet market (like Amazon) is an present web site the place you may listing your merchandise amongst different sellers.
  • When searching for an ecommerce platform to your on-line retailer, Shopify, WooCommerce, and BigCommerce are a few of our prime picks.


Selecting the best ecommerce platform is essential to the success of your on-line retailer.

There are various completely different choices on the market, so it’s important to do your analysis and select one that matches your entire enterprise’s wants.

Hopefully, this information has given you a greater understanding of an ecommerce platform and what to search for when selecting one.

Good luck together with your ecommerce retailer!

Wish to study extra about ecommerce?

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