Which Platform Is Higher for You? (2022)


It’s no secret that beginning an ecommerce enterprise is turning into increasingly widespread as of late.

The truth is, ecommerce gross sales within the US grew to $870 billion in 2021, up 14.2% over 2020 and 50.5% over 2019. Loopy, proper?

So, in the event you’re contemplating beginning a web-based retailer, you’re definitely not alone.

However with so many choices accessible, it may be troublesome to resolve which one is best for you.

In the case of ecommerce platforms, Shopify and Amazon are two of the most well-liked choices. However which one is best for you?

The principle distinction between Shopify and Amazon is that Shopify is a platform that permits enterprise to begin their very own on-line shops, whereas Amazon is a single market with thousands and thousands of sellers.

On this article, we’ll break down the professionals and cons of every platform, so you may resolve which one is finest for what you are promoting. Let’s go!

Shopify or Amazon: Which one is finest for you?

On the lookout for a fast reply?

In that case, check out these principal advantages of Shopify vs. Amazon:

Advantages of Shopify Advantages of Amazon
Full management over the feel and appear of your retailer. Faucet into a large buyer base.
Extra freedom on what merchandise you may promote. Reap the benefits of folks’s belief in Amazon.
Decrease charges. Presents a complicated achievement answer (Amazon FBA).
Extra choices to select from on your achievement methodology. A stronger flywheel impact.
Higher customer support.

In brief:

  • Shopify is best for you if you wish to begin a web-based retailer and don’t thoughts engaged on getting guests to your retailer.
  • Amazon is best for you if you wish to faucet into Amazon’s thousands and thousands of web site guests and don’t thoughts working your method up by the competitors and paying increased charges.

What are these platforms?

Earlier than transferring on to probably the most important variations between Shopify and Amazon, allow us to briefly introduce each platforms.

Nonetheless, in the event you really feel such as you already know what they’re for, be at liberty to skip over to the following part!

What’s Shopify?

Shopify homepage

Shopify is arguably probably the greatest – if not the most effective – ecommerce platforms on the market.

It’s designed to make it straightforward and reasonably priced for rookies to begin their very own on-line shops.

Shopify is common for thus many causes. And if recognition is any measure of a fantastic platform, Shopify can declare that achievement as a result of it presently boasts nearly 4 million clients!

However what makes Shopify really easy to make use of?

Three principal issues; their retailer builder, themes, and app retailer.

The shop builder means that you can construct and customise the look of your on-line retailer. And the most effective half is, you don’t want any coding for it!

Shopify online store builder

However wait, was that actually the most effective half?

Properly, right here’s one other factor. Because of Shopify’s themes, you don’t have to begin designing your retailer from scratch.

Merely decide a theme from the Shopify Theme Retailer that you simply assume will suit your model and use it as a starter template:

Shopify theme store

The final superior factor we wish to spotlight is the Shopify App Retailer.

It mainly comes right down to the next:

In the event you really feel such as you’re lacking any options from Shopify’s commonplace providing, there’s seemingly a Shopify app accessible that does precisely what you’re on the lookout for!

Shopify app store

In the long run, Shopify lets you construct your personal on-line retailer, which might look one thing like this:

Gymshark mens homepage

That is Gymshark’s on-line retailer, some of the common manufacturers utilizing Shopify!

Notice: If you want to see extra superior Shopify retailer examples, take a look at this text!

What’s Amazon?

Amazon homepage

Amazon is without doubt one of the largest on-line retailers on the earth.

Based in 1994 by Jeff Bezos, Amazon began as a web-based bookstore however quickly started remodeling right into a normal retailer that sells a a lot wider number of gadgets.

Right now, Amazon operates globally and sells nearly something you may consider.

And so they don’t do all of it by themselves.

As a substitute, Amazon additionally brings on third-party sellers on their platform, permitting them to broaden their catalog even additional.

And guess what? You might be a kind of 3,700 new sellers becoming a member of Amazon each day!

If that feels like quite a lot of competitors, now we have one thing comforting for you:

Annual net sales revenue of Amazon from 2004 to 2021

As you may see, Amazon’s annual web gross sales income has been compounding for a very long time and reached a staggering $469.82 billion in 2021.

So, in the event you handle to seize only a tiny a part of that income, you’ll already do nicely!

Right here’s what a typical product web page on Amazon’s market seems to be like:

Amazon product page example

The 6 most vital variations between Shopify and Amazon

Now that you simply higher perceive how Shopify and Amazon work, let’s dive into what makes them totally different!

1. The platform kind

Maybe, probably the most important distinction between Shopify and Amazon is that they’re completely several types of platforms.

Shopify means that you can construct your personal on-line retailer, whereas Amazon is a web-based market with thousands and thousands of sellers.

Shopify provides you all options and instruments it’s essential create your personal on-line retailer, whereas Amazon focuses on constructing a market (which is Amazon.com) the place consumers and sellers are related.

Which means that Shopify sellers all function their very own web site by which they promote their merchandise:

Websites using Shopify

Simply take into consideration the Shopify retailer instance we gave earlier, Gymshark.com. It’s a web-based retailer with its personal feel and look, separated from another firms providing health gadgets.

In distinction, all Amazon sellers promote their merchandise by listings on Amazon.com, the place they’re all positioned in a single intensive record:

Amazon product listings

2. Buyer attribution

The following essential distinction between Shopify and Amazon sellers is the way you attribute clients.

Shopify sellers should work on advertising and marketing to get guests to their shops, whereas Amazon already will get thousands and thousands of visits per day.

You could know that Amazon will get a ton of visits day-after-day. In any case, it’s the primary web site many individuals go to after they’re seeking to do some on-line purchasing.

And when your product is listed on Amazon, chances are you’ll get hundreds of pageviews in your itemizing with out having to do something!

That is a completely totally different story on Shopify, the place every vendor has their very own web site. It implies that advertising and marketing is vital for anybody who desires to begin and run a Shopify retailer.

You’ll seemingly have to begin with any of the common advertising and marketing for ecommerce shops, akin to utilizing Fb Advertisements, Google Advertisements, or influencer advertising and marketing:

How to pick the right marketing method for dropshipping - Infographic

3. The method of making a model

Do you assume branding is a vital issue within the success of an ecommerce enterprise?

In that case, chances are you’ll wish to listen right here.

That’s as a result of your skill to create your personal search for your listings differs tremendously relying on whether or not you’re utilizing Shopify or Amazon.

Shopify provides nearly full management over the feel and appear of your model, whereas Amazon forces you to stay to their format.

With a Shopify retailer, you may resolve which colours you wish to use, how your retailer is structured, the way you current your product, and rather more. Which means that Shopify sellers can actually put their stamp on their retailer.

All in all, Shopify makes it a lot simpler to model your on-line retailer and find yourself with a great-looking web site just like the one in every of Allbirds right here:

Shopify store product page example

Tip: If that impressed you, then you may take a look at ten different ecommerce model examples right here.

So, what’s the choice?

Properly, you may record your merchandise on Amazon, however you gained’t have as a lot management over the feel and appear of your listings.

And since Amazon is such an enormous market, you’ll seemingly have a a lot more durable time with regards to branding, constructing a loyal buyer base, and beating your competitors!

4. The achievement course of

One other vital distinction between Shopify and Amazon is the choices you have got with regards to the achievement strategy of your orders.

Shopify means that you can select from a wide range of achievement strategies, whereas most Amazon sellers use Success by Amazon (FBA).

When beginning a Shopify retailer, you should have the choices to select between 4 principal kinds of order achievement strategies:

  • Third-party achievement. Purchase your personal stock and let a third-party fulfill your orders.
  • In-house achievement. Handle the achievement of your merchandise your self.
  • Dropshipping. Promote merchandise with out holding them in your stock.
  • Print on demand. Design your personal graphics for the gadgets you promote and solely allow them to be manufactured when you obtain an order for them.

All of those are viable and customary choices for brand new Shopify shops!

In distinction, greater than 70% of Amazon sellers use FBA, which is Amazon’s model of a third-party achievement methodology. You merely ship your merchandise to Amazon, and they’ll guarantee they are going to attain your clients as soon as the orders begin rolling in.

How Amazon FBA works

5. Pricing and charges

Subsequent up is one thing that will likely be totally different throughout most platforms you examine, the pricing.

Shopify expenses a month-to-month charge, transaction charges, and app charges, whereas Amazon expenses a month-to-month charge, referral charges, achievement charges, and different prices.

So, let’s speak about some numbers!

Shopify has three principal pricing plans, starting from $29 to $299 per thirty days, though the most affordable plan is greater than adequate for many Shopify shops.

On high of this, Shopify asks for two.4 to 2.9% + 30¢ USD per transaction. And lastly, you may need to pay some month-to-month or usage-based charges on your Shopify apps!

Shopify main pricing plans

Then again, Amazon provides two pricing plans, with the $39.99 per thirty days plan being the higher alternative for a lot of companies.

Nonetheless, like with Shopify, Amazon will add some charges on high of this.

As an example, they cost a referral charge of 8 to fifteen% per transaction, a achievement charge in the event you’re utilizing FBA, and you may additionally must pay for different prices, like long-term storage, promoting, or premium account companies.

Amazon seller pricing plans

In the long run, Amazon is more likely to be dearer than Shopify, particularly in the event you’re promoting a number of merchandise (as a result of Amazon’s hefty referral charges)!

6. Buyer assist

Final however not least, buyer assist.

Shopify provides world-class, 24/7 buyer assist, whereas Amazon’s customer support lacks helpfullness and accessibility.

Shopify has a superb assist group that may assist 24/7.

Whether or not you like reaching out by way of telephone, chat, e mail, or Twitter, it’s all accessible! Shopify even constructed a big neighborhood discussion board the place you may join with different retailers to be taught and obtain assist.

You may also discover solutions to your questions by the Shopify Weblog, tutorials, webinars, and the Shopify Youtube channel.

It’s maybe the most effective assist supplied amongst high ecommerce platforms!

Shopify customer support options

Then again, assist for Amazon sellers isn’t nearly as good.

Amazon’s buyer assist group is more durable to achieve and isn’t as useful. The truth is, Amazon Vendor Central presently has a 1.1 out of 5-star ranking on Sitejabber as a result of everybody says Amazon’s assist is that dangerous.

Widespread considerations embrace the unhelpfulness of Amazon’s representatives, incapability to get somebody on the telephone, and a scarcity of replies.

Amazon Seller Central reviews on Sitejabber

The advantages of utilizing Shopify (vs. Amazon)

Superior! You’re now conscious of the principle variations between Shopify and Amazon.

Let’s summarize how these variations translate into the advantages of utilizing Shopify in comparison with Amazon:

Shopify provides full management over the feel and appear of your retailer

Look of your store Shopify vs. Amazon

Shopify provides you full management over your retailer.

You possibly can select your personal area identify, design your personal web site, set your personal transport and return policy, and extra!

This is usually a main benefit if you wish to construct a powerful model id for what you are promoting.

In the meantime, on Amazon, sellers compete with thousands and thousands of others with similar-looking listings, all combating for restricted shelf house.

Shopify provides extra freedom on what merchandise you may promote

When promoting on Amazon, it shouldn’t come as a shock that you could adhere to Amazon’s insurance policies.

Nonetheless, amongst these insurance policies, there are restrictions on what you may and may’t promote. Under is a listing of class, product, and content material restrictions on Amazon:

Amazon category, product, and content restrictions

As you may see, there are fairly some restrictions right here!

With Shopify, you may promote something from digital merchandise to bodily items.

Shopify expenses fewer charges

One of many key advantages of Shopify is that it expenses decrease charges than Amazon.

As we noticed earlier, Amazon expenses a hefty referral charge of 8 to fifteen% on each product offered, in addition to different prices. These charges can eat into your earnings in the event you’re not cautious!

Amazon referral fees

Then again, Shopify expenses a flat month-to-month charge plus a small transaction charge for every order.

Which means that Shopify sellers can lower your expenses on charges, particularly in the event that they promote a excessive quantity of merchandise.

Shopify provides you extra choices on your achievement methodology

As we mentioned earlier, most Amazon sellers use Success by Amazon (FBA).

And it’s not that FBA or another third-party achievement methodology is a foul apply. The truth is, they will work very well for some companies!

It’s simply that you’ll fewer choices to select from when promoting on Amazon.

As an example, utilizing Shopify lets you begin a dropshipping or print on demand enterprise, which is a lot more durable to do on Amazon as a result of their insurance policies.

How does dropshipping work - Infographic

Shopify has higher customer support

In the event you’re caught on one thing, it’s at all times good to have assist accessible.

And that’s one thing that Shopify provides!

With their 24/7 reside chat function, you’ll at all times have somebody to speak to. And in our expertise, they’re at all times pleasant and useful:

Shopify help when you need it

The advantages of utilizing Amazon (vs. Shopify)

We’ve seen some benefits of utilizing Shopify, however Amazon additionally has some advantages! Let’s test them out:

Faucet into Amazon’s huge buyer base

This can be the largest advantage of promoting on Amazon, which receives round 2.5 billion guests each month:

Amazon number of monthly visitors

So, as an alternative of repeatedly engaged on getting guests to your retailer, you simply want to make sure your product listings have a very good rank and you’ll get a number of views in your itemizing.

And extra guests equals a better probability of creating gross sales!

You possibly can benefit from folks’s belief in Amazon

Amazon is a extremely trusted platform with a fame for offering dependable services.

Because of this, clients usually tend to buy on Amazon than on different ecommerce platforms.

This belief additionally extends to the sellers who use Amazon’s platform. As a result of clients belief Amazon, they’re extra prone to belief the positioning’s sellers!

People in a row waiting for their order

Amazon has a complicated achievement answer

Amazon limits you in your achievement methodology choices, however then again, Amazon FBA is a good answer.

With Amazon FBA, you ship your merchandise to Amazon, and so they retailer, pack, and ship your merchandise for you. The principle advantage of Amazon FBA is that it’s handy; clients can order merchandise from you and have them shipped straight from Amazon.

Moreover, it provides an answer for reaching quick transport occasions, dealing with returns, storing stock, and scaling what you are promoting!

Amazon FBA homepage

Amazon companies expertise a stronger flywheel impact

The flywheel impact is an idea that may be utilized to many various points of life, nevertheless it’s significantly related to companies.

In brief, the flywheel impact is the concept that it takes quite a lot of effort to get what you are promoting up and operating, however as soon as it’s there, it’s simpler to take care of that success!

For Amazon sellers, the flywheel impact is usually a highly effective device for long-term success.

At first, your product itemizing is positioned on the backside of the search outcomes. You’ll have to battle by the competitors to get a greater rating, however when you get into one of many high spots, gross sales will preserve coming in with out a lot effort out of your facet!

Amazon top search results
Most individuals purchase merchandise from the highest search outcomes

FAQs about Shopify vs. Amazon

Any questions left about Shopify vs. Amazon? In that case, we could reply them beneath; have a look!

Is Shopify the identical as Amazon?

Shopify isn’t the identical as Amazon. Shopify is a platform that permits companies to create their very own on-line shops, whereas Amazon is primarily a web-based market.

Is promoting on Shopify higher than on Amazon?

If you wish to run a web-based retailer that’s totally customizable, provides extra choices on your achievement methodology, and expenses fewer charges, then promoting on Shopify is best than on Amazon.

Is Shopify going to compete with Amazon?

Whereas Shopify and Amazon are several types of platforms, there are some indicators that Shopify will compete with Amazon in some points. For instance, they launched the Shopify Success Community, which provides comparable advantages to Amazon FBA.

Is Shopify greater than Amazon?

In the intervening time of writing, Shopify’s market capitalization is round $35 billion, whereas Amazon’s is $1.2 trillion (it’s the world’s fifth most dear firm). In different phrases, Shopify isn’t greater than Amazon.


Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you may simply keep in mind it:

  • The principle distinction between Shopify and Amazon is that Shopify permits sellers to construct their very own on-line retailer, whereas all Amazon sellers function on the identical platform.
  • If you’d like extra management over the feel and appear of what you are promoting and model, have extra choices in achievement strategies, and don’t thoughts advertising and marketing, Shopify would be the better option for you.
  • If you wish to faucet into Amazon’s buyer base and fame and like the concept of utilizing Amazon FBA, Amazon would be the better option for you.


When selecting between Shopify and Amazon, there’s no proper or mistaken reply.

It is dependent upon your particular wants and objectives as a web-based vendor.

If you’d like your personal on-line retailer and don’t thoughts doing a bit extra work to market your merchandise, Shopify is a good alternative.

Nonetheless, in the event you’re on the lookout for most publicity to potential clients, then Amazon is likely to be a more sensible choice.

We hope this text helped you resolve between the 2, but when not, don’t hesitate to contact us!

Need to be taught extra about ecommerce?

Prepared to maneuver your on-line retailer to the following degree? Try the articles beneath:


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