Why Rebrand? The Backstory of raywenderlich.com


Kodeco is the brand new raywenderlich.com! Be taught the place it began, and what led us to a rebrand.

– By Ray Wenderlich, Founder

This put up is one in a collection about our rebrand; learn all of them right here:

Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you might be right here)
To Infinity and Far, Far Past
319 Days to Constructing a New Model

You’ve in all probability seen that raywenderlich.com has made an enormous change: We now have a brand new look, and a brand new identify!

Welcome to Kodeco: the brand new raywenderlich.com!

Whereas the location may look a bit totally different, don’t fear: you’ll nonetheless have entry to the identical nice materials you’ve at all times loved together with your membership. However it’s possible you’ll be questioning:

  • Why is raywenderlich.com rebranding?
  • Why are we doing this now?
  • Why did we select the identify Kodeco?
  • What’s new, and what’s altering?

Let’s dive in!

Why Is raywenderlich.com Rebranding?

About 10 years in the past, I stop my job to grow to be an indie app developer. As I used to be making apps, I began my very own private weblog to share issues I used to be studying alongside the best way.

However over time, the location grew far bigger than one individual’s private weblog. Now, I’m a small a part of a tremendous group of over 300 proficient builders from around the globe who crew as much as assist the group study and grow to be specialists in cell improvement.

Again after I first created raywenderlich.com, I by no means imagined that the location would remodel from my private weblog into the group useful resource that it’s at the moment. If I had recognized, I by no means would have named the location raywenderlich.com. As an alternative, I might have picked a reputation that higher represented all of us.

In truth, I strongly thought of rebranding the location as early as seven years in the past, and bought a number of totally different domains equivalent to tutorialteam.com, rwtutorials.com, and so forth. Nonetheless, the timing simply wasn’t proper; there’s an enormous quantity of labor that goes right into a rebrand, and our crew was just too small to deal with it.

Why Are We Doing this Now?

However now issues are totally different! Since I first thought of rebranding the location, our crew has grown significantly:

  • A Rising Group: We now have over 300 authors, editors and leaders at raywenderlich.com, together with a full-time workers of 25 individuals.
  • A Rising Library: Our library now contains over 5,000 movies, 2,000 articles and 40 books on cell improvement.
  • A Rising Scope: We’re not merely an iOS website anymore: We now cowl all elements of cell improvement, together with Android, Flutter, Server-Aspect Swift, Unity and extra!

We’re now on the stage the place we completely want a brand new model that higher displays the fact of what we’re as a crew and as a website. We’d like a model that makes it clear:

  • We’re not a single individual’s weblog anymore; we’re a group of builders who like to study and share our information with the world.
  • We’re not a tiny little website anymore; we’re a world-class academic platform and group.
  • We’re not solely an iOS website anymore; we now cowl all elements of cell improvement, and we’ll cowl much more topics sooner or later!

In different phrases, raywenderlich.com has leveled up! I like to think about it just like getting a status class in D&D. :]

Why Did We Select the Identify Kodeco?

We thought of lots of of various identify prospects for the brand new model, and the one which got here up on prime was Kodeco (feels like co-DECK-ko).

What we love about this identify is that it combines the concept of “code” and “echo”. Our crew makes a speciality of creating high-quality cell improvement tutorials, the place our specialists present you how you can write code, and readers then “echo” of their footsteps.

Much more, after following our tutorials, readers usually find yourself with careers in cell improvement and grow to be specialists themselves. They then begin to share, or “echo” their information, by giving talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial crew, instructing and provoking the following technology of builders.

In different phrases, this website is all about instructing in a mode the place readers “echo” what we do, and the teachings we train additionally “echo” by way of different builders, who pay it ahead throughout future generations.

Another excuse we like Kodeco: It’s a complete lot simpler to spell and kind than raywenderlich.com! :]

What’s New, What’s Altering, and What’s Staying the Identical?

Actually, the one factor that has modified is the identify and the location’s look. Every part else is identical. It’s like rising up: If your loved ones strikes to a brand new home, the tackle adjustments and the home itself appears to be like new, however all the things inside shortly appears to be like like dwelling once more. We’re nonetheless the identical bootstrapped firm we had been earlier than. We nonetheless have the identical inside crew in place. We nonetheless consider in the identical values and have the identical ethos that we’ve at all times had.

And our content material contributors? They’re nonetheless all right here, too! As an alternative of being generally known as the raywenderlich.com Tutorial Group, they’re now proudly generally known as Group Kodeco. Your whole favourite authors and instructors are nonetheless right here that can assist you ability up and develop your future as a developer. All of the content material that you just had entry to earlier than, you have got entry to now… together with many new issues we’re cooking up!

We’re extremely enthusiastic about this subsequent chapter of our improvement, and may’t wait so that you can be part of us on the journey!


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